>> Dreaming is key on Friday.  If I don't dream a little from 3pm onwards on a Friday, I know that there is no Friday feeling and that the weekend will be a hollow waste of two days.  Today, there was dreaming involved.  It ensued after I unzipped these images sent to by Swash of their S/S 10 collection where beautifully illustrated model air balloons, wallpaper drops and of course, beautiful BEAUTFIUL clothes all mingle together and where Toshio Yamanaka's watercolour illustrations play around on Sarah Swash's shapes.   Argue against the clothes and in this half-dreaming, half-dazed state, I may have to set the Swash dog on you…






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Comments (59)

  1. R says:

    Oh wow! I love these illustrations! So beautiful, I have to get myself one of the square scarves! They’d make amazing wall hangings or something,

  2. Marta says:

    Those prints are to die for! So old school! Pics are really fun as well.

  3. amalie says:

    wow, awesome prints!

  4. Clare says:

    I loooove Swash, and I love that her dog is in these pictures!
    The bag is my favourite piece ๐Ÿ™‚

  5. Incredible! There is so much I love here I feel as if I’m at a loss for words. Everything is just…so great, the illustrations are total perfection (the subject matter and the execution). Wow…just wow.

  6. vicki says:

    Those are really cool prints.

  7. Jasmine says:

    Amazing, i really love this, its so detailed and subtle. I’d love a peice of this collection!!Thanks for introducing me to this designer!

  8. Lilisfashion says:

    What fantastic pictures, love the illustrated back drop!

  9. Clare says:

    Oh my goodness, I’m booked in for a half sleeve tattoo of old school hot air balloons, and I’m so gonna give my tattoo artist these images as an extra reference.
    Wow, I actually have goosebumps… These are just perfect!

  10. prints overload!!! what a lovely way to start the weekend ๐Ÿ™‚ Thanks susie!

  11. Catherine says:

    That is beautiful patterning! I love the parachutes!

  12. Ivy says:

    Juxtaposition of patterns so wonderfully done. The makeup is FIERCE!
    I love your blog. I stumbled upon it on stylesigh.com where they featured you as a Digital Muse.
    Ivy | Dolce Vita Footwear

  13. Styletastic says:

    omg the printed leggings! Love.

  14. Oh very dreamy but I realised that your post spiralled me back to the TFI days – I got all nostalgic for the wrong reasons!

  15. Sabine says:

    Beware the Swash dog! But how could I argue against so much beauty?

  16. M says:

    Beautiful clothes the print Iโ€šร„รดm luving it more on the bag on image #10, plus their dog is the cutest thing

  17. I think I want a room with a hot air balloon wallpaper.

  18. Joy D. says:

    I love Swash ever since you mentioned them for the first time. I can’t even find where to purchase their clothes. Do you have any resources? I would save an arm and leg to get my hand on a piece.

  19. So beautiful! Like illustrations in an Edwardian children’s book…

  20. Rachel says:

    WOW. SERIously WOW. no words. im stealing these pics.
    i love you susie bubble. where do you find this shizz!!! so good

  21. Carina says:

    I love those pieces!!! And I’m not usually a big fan of prints!

  22. sasha says:

    OH my gosh. Where can I find these? Online? I would wear every item in this collection.

  23. calamityjem says:

    The prints are adorably whimsical.
    The illustrated model air balloons remind me of the Finsbury Park tube station balloon mosaic…very pretty!

  24. KD says:

    Those are honestly some of the most awesome tights I have EVER seen.

  25. Angela says:

    these are great! love it!

  26. I love the prints, and your photographer has done an excellent job with that background, it really sets the outfits off!

  27. Lenka James says:

    Nice series of pictures

  28. A. says:

    Bartolomeu de Gusmโˆšยฃo is my favorite but I love them all.

  29. Olive says:

    Wow, WHAT a gorgeous spread!
    Also – re: your previous post: why are collections books always so amazing and addictive? No matter how old they are!

  30. Dru says:

    The prints are amazing, but they wouldn’t look the same without those amazing illustrations behind them- that was a truly inspired choice on the part of the art director, whoever he/she is..

  31. Dru says:

    Ok, I overused the word ‘amazing’- but it does seem apt..

  32. Hello Girlie,
    I am loving this lookbook collection. OMG, I can’t get enough of those illustrations and props, I’d love to fill my home with lots of made up balloons and such.
    Thank you for the inspiration! Have a fab weekend xoxo

  33. LarsS says:

    Love the pics!! ๐Ÿ™‚ Cute dog btw! hehe
    Have a great day
    The Best Of Sweden

  34. Sally says:

    oh lordy, this is SO BEAUTIFUL AND FUNKY AND FRESH! love this post and your blog!
    come visit!

  35. I love this so much! The floral prints are so fresh compared to the repetitive topshop ones I keep seeing!
    Inspiring! x

  36. Nicci says:

    my oh my these pictures are too great!

  37. kathrynnova says:

    i LOVE this space, these clothes, EVERYTHING. thank you for sharing the dreaming!!

  38. Lilas says:

    love this pictures ๐Ÿ™‚

  39. Adela says:

    i love the abstract floral concept in these photos! =)

  40. INITIALS CC says:

    I love this collection!!

  41. lbyfvj says:

    I love this.
    Great pictures.

  42. anabelle says:

    a whippet!!! so cute!!

  43. Eknow says:

    Is it weird that I liked the wallpaper/background more than the rest of the shoot? The eye makeup was beautiful though.
    Check out Whoknows004’s blog on word press ๐Ÿ™‚

  44. Domino says:

    Everything about those pictures were amazing.
    the shoes, prints, clothes, make-up etc.
    I would die to have my walls to be that cool.
    p.s. you should check out my blog.
    Yours Truly,

  45. christo says:

    the prints here are amazing! Love the colour choices too.

  46. I’ve never really seen this collection before and I’m blown away! Love the illustrations….now I HAVE to get my hands on one of those scarves!!!

  47. S says:

    The illustrations are amasing, the model, prints, the dog, everything is like a dream, just like you said. Thanks for sharing this images ๐Ÿ™‚

  48. Anna says:

    I love this photo shot. It works.

  49. Nina says:

    I wish my dreams were filled with more whimsical prints and less sleeping through the biggest party of the year! Unique and fun pictures. ๐Ÿ™‚

  50. FashionCloud says:

    Great!! Thanks for sharing this
    Also, I just wanted to let you know that one of your looks is featured on FashionCloud’s latest post: http://www.thefashioncloud.com/categories/blooming/
    Hope you like it!!

  51. Biba Bijoux says:

    In the first picture I could hardly make a difference between the model and the background. It is mind blowing this amazing combination of prints. L O V E L Y

  52. katherine says:

    cucko crazy…cute…especcially the pictures with the dog…that is one true animal fashionista….
    love the prints… i guess that is a one true fun photo shoot.

  53. Lucy says:

    I recently came across your blog and have been reading along. I thought I would leave my first comment. I don’t know what to say except that I have enjoyed reading. Nice blog. I will keep visiting this blog very often.

  54. catherine says:

    berhnard willhelm, charles anastase !!!!!!!! copy copy copy

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