No, it's not an Animals of Farthing Wood live action re-enactment or a woodland sartorial tribute site.  Wolf & Badger has a rather more meaningful purpose that will be fully unleashed in November.  It WILL be a concept store in Notting Hill (this growing West-ward shift does mean I'll have to suffer the heat of the Central line) that is out to showcase the British talent across all design disciplines; fashion, accessories, jewellery, ceramics and product design. 

Basically independent designers will be able to rent a space in the store for as little as ¬£35 per week that will include an allocated space in-store, an e-commerce page, marketing and PR as well as all those itty bitty things involved in retail.  It's basically the easy route to an own label/business start-up. 

There's not much to see right now other than the very cute visuals on the website but applications are now open for creatives with their own ranges etc and I have a feeling that there will be a highly rigorous selection process so that this incredibly generous start-up offer isn't just given to anybody.  I'll be round that "neck of the woods" come November to see what baby wolves and badgers they have unleashed onto their shopfloor…

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Comments (18)

  1. C says:

    Looks amazing. Had a good laugh when I saw the elk on the bicycle.

  2. tickledpear says:

    That’s a really awesome idea for up and coming designers to have an opportunity to show off their designs. It’s not easy to find the money to set up a stone and mortar store and the PR would also be helpful.

  3. Very innovative! That’s awesome (:

  4. Zoe says:

    Thats a really good ideaaa and oppurtunity for the designerss. (:

  5. Imogen Eight says:

    The central line is officially the hottest underground line at 32 degrees centegrade.

  6. Imogen Eight says:

    By the way, Susie, I added you on iqons! I had never come across anyone else on it before.
    x

  7. tanya says:

    what a great idea. *sigh* another reminder that i should be living in london. i told that to an english chap i met on the weekend and he just gave me a look and asked ‘are you blind?’

  8. faddict says:

    This looks like an amazing concept! It’s great to see someone supporting young designers like this.

  9. Meg says:

    That will be very helpful for emerging designers!

  10. Catherine says:

    Just further proof that not everything is going the way of the internet. First we have Etsy THEN we have Wolf and Badger. It’s like the anti-technological revolution. Now, if only I could make it over to London…

  11. Giselle says:

    Ok, totally unrelated to this post but I thought maybe you would see it quicker here…but if I ran into you selling clothes in the street I would have bought everything on the spot. At least anything black, or pink : P
    -Giselle <3<3<3

  12. They need Sister Wolf to officially open the store.

  13. tolu samaiye says:

    that is really great, to bad for me i cant use this opportunity now. but this is awesome.
    designsbytamaye.blogspot.com

  14. it shows fantastic looks and terrific talent here. i like this very much.

  15. Tomorrow says:

    wow will definitely check it out.

  16. chauss says:

    anytime i buy used clothed or vintage, i love hearing stories about where it was worn, when, etc.
    check out my blog sometime. 🙂
    p.s. the blue lace vintage slip you have on must know some great stories…
    http://ckparis.blogspot.com

  17. littlemolly says:

    That’s so cute. I like it. Great concept. xxx

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