No, it's not an Animals of Farthing Wood live action re-enactment or a woodland sartorial tribute site.  Wolf & Badger has a rather more meaningful purpose that will be fully unleashed in November.  It WILL be a concept store in Notting Hill (this growing West-ward shift does mean I'll have to suffer the heat of the Central line) that is out to showcase the British talent across all design disciplines; fashion, accessories, jewellery, ceramics and product design. 

Basically independent designers will be able to rent a space in the store for as little as ¬£35 per week that will include an allocated space in-store, an e-commerce page, marketing and PR as well as all those itty bitty things involved in retail.  It's basically the easy route to an own label/business start-up. 

There's not much to see right now other than the very cute visuals on the website but applications are now open for creatives with their own ranges etc and I have a feeling that there will be a highly rigorous selection process so that this incredibly generous start-up offer isn't just given to anybody.  I'll be round that "neck of the woods" come November to see what baby wolves and badgers they have unleashed onto their shopfloor…





Comments (18)

  1. C says:

    Looks amazing. Had a good laugh when I saw the elk on the bicycle.

  2. tickledpear says:

    That’s a really awesome idea for up and coming designers to have an opportunity to show off their designs. It’s not easy to find the money to set up a stone and mortar store and the PR would also be helpful.

  3. Very innovative! That’s awesome (:

  4. Zoe says:

    Thats a really good ideaaa and oppurtunity for the designerss. (:

  5. Imogen Eight says:

    The central line is officially the hottest underground line at 32 degrees centegrade.

  6. Imogen Eight says:

    By the way, Susie, I added you on iqons! I had never come across anyone else on it before.

  7. tanya says:

    what a great idea. *sigh* another reminder that i should be living in london. i told that to an english chap i met on the weekend and he just gave me a look and asked ‘are you blind?’

  8. faddict says:

    This looks like an amazing concept! It’s great to see someone supporting young designers like this.

  9. Meg says:

    That will be very helpful for emerging designers!

  10. Catherine says:

    Just further proof that not everything is going the way of the internet. First we have Etsy THEN we have Wolf and Badger. It’s like the anti-technological revolution. Now, if only I could make it over to London…

  11. Giselle says:

    Ok, totally unrelated to this post but I thought maybe you would see it quicker here…but if I ran into you selling clothes in the street I would have bought everything on the spot. At least anything black, or pink : P
    -Giselle <3<3<3

  12. They need Sister Wolf to officially open the store.

  13. tolu samaiye says:

    that is really great, to bad for me i cant use this opportunity now. but this is awesome.

  14. it shows fantastic looks and terrific talent here. i like this very much.

  15. Tomorrow says:

    wow will definitely check it out.

  16. chauss says:

    anytime i buy used clothed or vintage, i love hearing stories about where it was worn, when, etc.
    check out my blog sometime. 🙂
    p.s. the blue lace vintage slip you have on must know some great stories…

  17. littlemolly says:

    That’s so cute. I like it. Great concept. xxx

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