GFW 2009: Down at the Beach in Rio

GFW 2009: Down at the Beach in Rio

>> I'm always going on about finding alternative beachwear that doesn't consist of a string, triangles and err…sand going up the butt…  but I think Rio Maddison (if that's not a memorable name, what is…?) from Northumbria has thrown up an extreme option… I especially had a strong mental image when I saw this ensemble complete with model wiggling round a studded inflated ring (it's attached to the bodysuit I think) in the manner of a five year old, paddling in one of those pathetic blow-up pools that you get in some people's gardens.  Not that the mental image SHOULD include a five year old in studded gear like Maddison's collection but the point is that her collection definitely gave a very specific STUDDED pointY of view…


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  1. Karoline

    2009-06-08 at 5:17 PM

    Oh my God, that first studed creation is freaking fantastic!

  2. kayleigh

    2009-06-08 at 5:19 PM

    Just saw you in your own GFW bubble of sorts! Imagine it is quite claustrophobic? Loved your jacket today btw! xo

  3. zanita

    2009-06-08 at 5:38 PM

    hi susie – i had the sweet surprise of spotting you from a distance today as I was racing out the building, I was one of the models in the salford show – unfortunately i didnt have time to come and say hello but ill be sure to do so tomorrow if you are still around – id love to talk fashion and blogging with you!!

  4. amanda

    2009-06-08 at 5:42 PM

    i doubt i would wear that to the beach but it’s definitely a great idea. i keep going back and forth with whether i like all the studding happening these days but this looks pretty fresh since it’s not just one little section.

  5. fashion herald

    2009-06-08 at 5:59 PM

    the matching inflatable ring is so clever!

  6. Nicole

    2009-06-08 at 6:00 PM

    Fantastic creations but I’d rather wear them to go out instead of going to the beach with them.

  7. chelsea

    2009-06-08 at 6:17 PM

    I am addicted to studs and spikes at the moment. The swimsuit is kind of amazing but the ring reminds me of a studded fat-suit.

  8. Isabel

    2009-06-08 at 6:27 PM

    These are fantastic!

  9. Meream

    2009-06-08 at 6:58 PM

    I think these will get you sand and other creatures up other parts of your body. Pretty to look at, though.

  10. Laura

    2009-06-08 at 7:40 PM

    love the studs.
    maybe a little hot on the beach though.
    ill be seeing you wednesday susie!

  11. Suzanne

    2009-06-08 at 8:05 PM

    doesn’t look practicle, but how artistic! love it.

  12. Knockout Vintage Clothing

    2009-06-08 at 8:07 PM

    The matching ring is the BEST part!
    xoxo, SarahJayne @ Knockout Vintage Clothing

  13. Gisela

    2009-06-08 at 9:14 PM

    Totally sick! I’d use at is a ready-to-wear piece and not to the beach.

  14. Julie

    2009-06-08 at 9:33 PM

    I love the style. Totally hot. I think it might hurt to sit down! I just bought a cute cover-up at

  15. KD

    2009-06-08 at 11:00 PM

    That studded swimsuit is genius – I want it really badly, it makes me laugh, it brings back memories, and yet its the slightest bit creepy in the most awesome way.

  16. SOS!

    2009-06-09 at 12:23 AM

    love the studs. love the poofiness. i may go to the gala show on wednesday.. hmm
    xx-LJ from SOS!

  17. Corrie

    2009-06-09 at 12:35 AM

    All I can think of is a giant fat roll. Is that wrong?
    They are interesting to look at though…

  18. discount shoes

    2009-06-09 at 1:17 AM

    do these float ? they sure like it

  19. tanya

    2009-06-09 at 1:43 AM

    lol didnt understand your last sentence until i scrolled down and saw the photo. haha bravo susie! love your wordplay

  20. Hineahi

    2009-06-09 at 2:36 AM

    I know a New Zealand artist who did the same thing with a suit- he studded it and wore it to a party- and at the end of the night he was covered in blood because the sharp studs were digging into his body- they ended up hanging it in the Auckland Art Gallery and I quickly took a photo of it before the lady came in and told me to put my camera away. I’ll have to develop my film and put it up sometime!

  21. MIRA

    2009-06-09 at 3:29 AM

    its like they are blowfish.hehe.

  22. mode.ulation

    2009-06-09 at 4:45 AM

    Very creative collection! I prefer the last 2 black outfits though, they have a circus vibe to it.

  23. Trudie

    2009-06-09 at 9:56 AM

    This is wicked! I love fashion that students produce! Jesmond is the student village near northumbria and so i went to have a look to see the shops they go in i found this one which is online – bit expensive but still pretty cool.

  24. xxx

    2009-06-14 at 10:32 PM


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