Pudel Plus

Pudel Plus

Unisex label Pudel has come on leaps and bounds since I first wrote about them back in the good old days of Style Bubble when I would post four times a day.  Perhaps though it is Pudel's aesthetic that has risen up in popularity that has aided its success; the drapey monochrome pieces, contrasting oversized tops and tight bottoms, zippers.  A hard to pinpoint sort of style but you definitely know it when you it's moodily posing in front of you.  As always, my attitude to this sort of strict-aeshthetic pieces are that they can be easily integrated into one's wardrobe without my getting lost or swamped in the style.  However, head to toe Pudel isn't altogether a bad thing anyway.

Take Pudel a step further and you get Lina Osterman's own range, which head to toe is even more of a strict statement.  Lina is the founder of Pudel and after wanting to add and complicate her clothes a bit more than the confines of what Pudel allows, she set up her own separate label that is now two seasons in.  With more shredding, deconstruction and an exaggeration in shapes, it's a natural extension of Pudel and where Osterman's true passion may lie.  Her A/W 09 collection also features a mask collaboration with Mark Fast.  Even the slightly scary image of a face masked by Fast's web-like creations doesn't obscure the overall stunning effect…     


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Lina Osterman S/S 09 collection.








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  1. KD

    2009-04-29 at 5:03 PM

    I hope she keeps this beautiful aesthetic once its out of the public eye.

  2. Line

    2009-04-29 at 6:27 PM

    Its very interesting, and she is taking the current wang craze to another level.. Its more punk, more goth, and more delicate in the all white ones…

  3. diane

    2009-04-29 at 6:28 PM

    I love the looks of the guy in the Clockwork Orange inspired one the best. He’s adorable.

  4. Ruby

    2009-04-29 at 7:09 PM

    Love the design! It’s very inspiring.

  5. WendyB

    2009-04-29 at 7:41 PM

    That first look is swine-flu chic!

  6. moi

    2009-04-29 at 7:41 PM

    I loved the s/s 09, provided something that was lacking, but she didn’t get a great deal of exposure with it. She’s replicated quite a bit of s/s 09 & incorporated it into the fall line, but i like the result. Comes across stronger or harsher than the s/s line, but I guess that’s to be expected with a winter line perhaps. I’d like to see her attempt to incorporate some of this aesthetic into the cheaper Pudel diffusion line. Horace have managed that insertion or adaption into a financially more viable option rather well of recent.

  7. SOS!

    2009-04-29 at 7:44 PM

    Love the deconstructed looks in Lina’s collection..
    xx-LJ from SOS!

  8. geisharock

    2009-04-29 at 9:29 PM

    Insane. I love the chains and the fishing net throw. xoxo

  9. Prêt-à-Porter P

    2009-04-29 at 10:08 PM

    very interesting.thanks for the heads up.

  10. Tamara

    2009-04-29 at 10:41 PM

    Pudel + Mark Fast sounds perfect to me!

  11. Liberty London Girl

    2009-04-29 at 11:12 PM

    Re-locating to LA for two months has put me so far behind on my blog reading! So lovely to come back to Style Bubble and see such an interesting point. LLGxx

  12. Belinda

    2009-04-30 at 12:23 AM

    Aaaagh, i love all the chains and the webs. Of course, if i wore them, there’d soon be beads and fabric scraps caught on every jutting object in the vicinity. C’est la vie!

  13. Brigadeiro

    2009-04-30 at 12:45 AM

    Amazing! The first white ensemble is so gorgeous (despite the scary mask), I’m in love with that metal ‘scarf/shawl/web-like piece’. Lina’s self-titled label is also so gorgeous…Love the Pudel prices though! 🙂

  14. la chauve-souris

    2009-04-30 at 12:49 AM

    I’ve noticed this collection 3 month ago, and has litterally felt in love, wanted to make a big post, but you obviously were quicker like always 🙂 you must be fast in fashion, that’s why you got it so well!!
    just to say that this collection is amazing, spider webs, mixed with sea medusa stuff, with bat and grungy leather!! that’s all I like, all I wear! and the fact that it’s a men model who is presenting it, is even better, it makes it so androgynious!! great
    btw, I’ve seen that you add me in your links, very flatter 🙂 so I’ve made two illustration for you, I will send you a mail with them soon
    good night
    the bat

  15. YVY Mag

    2009-04-30 at 1:03 AM

    I am writing to ask if you don´t have more interest in exchange links.
    Please note that l linked to your site here at http://www.yvymag.com , send you an email and no answer or our banner in your site I found.
    Our website is growing everyday. Let’s help each other now. If you still have interest, please put our banner in your site and contact us.
    Let me know whenever it becomes live at your site.
    With Best Regards
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  16. tanya

    2009-04-30 at 2:58 AM

    susie have you been keeping up with australian fashion week?
    it’s mostly been business as usualdown here but i think you will like the Romance Was Born show quite a bit. i know you’ve posted about them before.
    their show this morning (not that i was there… was stuck at uni attempting to finish an essay that was due last week…) reminded me of you and your ‘pearly kings and queens’ post from a few weeks ago…but more than anything else it reminded me of the australia of my childhood, the 90s, the oversized pom pom jumpers, abc kids, blinky bill, mr squiggle, summers spent running under sprinklers, kitsch, budgies, emus, family trips to the beach, sandcastles, chunky knits in the summer…okay that probably makes no sense to you. sorry im drowning in childhood nostalgia here, no wonder so many people burst into tears at the show (been stalking rafw on twitter), anyway thats where i found these pics and vids from the show
    marie claire au: http://twitpic.com/48ut8
    (that stream of pics probably has the best view of the clothes)
    patty huntington’s vid:
    (sorry for the shoddy quality… better pics should be coming out soon thru getty images etc)
    im sure kat could probably tell you all about it since she was actually there. i just thought you might enjoy seeing some of the raw footage of the show.
    ps. sorry for spamming up your comments page. i would have emailed this but my uni internet is blocking me from accessing hotmail for some reason… possibly penance for not having done my assignment yet…

  17. Kymm

    2009-04-30 at 6:06 AM

    very 80’s deathrock/batcave. nice.

  18. Caberg Helmets

    2009-04-30 at 6:19 AM

    i love the buddy in black with chains which you show in last pic.good looking designs.i love it because black one is my favorite.

  19. Alicia - Sea Of Ghosts

    2009-04-30 at 11:51 AM

    I really love this – what a giant step up for Pudel! Absolutely adore the last look.

  20. KB

    2009-04-30 at 12:41 PM

    Love all the deconstruction, some interesting bits in the sale, prices aren’t as high as I thought. Thanks for your comment on my blog, I’ve been to Hong Kong before, and I agree, you can get some great stuff at much lower prices. I’m tempted to organise an impromptu shopping expedition there this summer.

  21. zana

    2009-05-01 at 9:02 AM

    Oh wow. I feel like I could live in that collection, especially the nett-y bead-y piece in the last picture…

  22. jordan 1 flight low

    2010-08-02 at 2:50 AM

    I know only that what is moral is what you feel good after and what is immoral is what you feel bad after.What do you think?

  23. 100% free adult personals

    2011-04-20 at 1:54 PM

    What remarkable post! I’d like to see her attempt to incorporate some of this aesthetic into the cheaper Pudel diffusion line. Horace have managed that insertion or adaption into a financially more viable option rather well of recent.

  24. Jim Carrey

    2011-10-01 at 10:54 AM

    Thanks for the information! With more shredding, deconstruction and an exaggeration in shapes, it’s a natural extension of Pudel and where Osterman’s true passion may lie. Her A/W 09 collection also features a mask collaboration with Mark Fast. Even the slightly scary image of a face masked by Fast’s web-like creations doesn’t obscure the overall stunning effect…

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