>> I hate reposting things in a sort of "Check this out" tumblr/twitter fashion on the blog, however I simply had to urge everyone to see Ruth Hogben's brilliant film that she created for Gareth Pugh's collection. Yes, fashion on film, fashion film presentations instead of catwalk shows – not new at all but I think this is one of the most successful attempts at using this presentation format to date. I know after the presentation I personally was stunned, so much so that when someone asked me what I thought of it, I think uttered something sort of unintelligible to the human ear, "Umm…hmmm… " deep breath* and *sigh*. Profound conclusion, no?
That you can't actually see the clothes PROPERLY was precisely the point it seems in a film where movement, morphing and shape was the most paramount point… I'm looking forward to seeing the clothes in person of course but with the clothes will always now automatically come the film reel playing in my head, meaning that the spirit of the clothes and how they should be worn will always be memorable.
Oh and I'm sure this pic has been and will be surfacing on all the streetstyle sites as 'face' of Gareth Pugh's A/W 09 collection Natasha Vojnoviv was seen outside the presentatio literally flying the Gareth Pugh flag with pride… this one is captured by Phil and his spanking new tres cher camera that I'm really scared to break seeing as we're sharing an apartment and space is limited….