What the crap is wrong with me?  Why is it that I don't squeal or eeek at the sight of Carine Roitfeld, Emmanuelle Alt or Anna Wintour?  Why am I so stonily unaware or disinterested when a FRESH  bit of Balmain (as of tomorrow, I'm sure Alt will be wearing the A/W09-10 stuff for sure the next day…) comes trooping out on someone's shoulders?  Those Balenciaga shimmery stranded, almost fibre-optic dresses on Anna della Russo – why am I not bowing before her scuba-booted feet in a "I'm not worthy" manner?  Why do I not swoon at the so perfectly Marc Jacobs slash Alexander Wang-attired Teen voguettes who embody the exact contents of where they work, an admirable feat, no?

In the past few weeks and I'm sure in the coming week as I hang out with streestyle photographers who excitely snap these people with great rapidity, I have been asking myself these questions and will continue to do so.  It's surely not down to being jaded, seeing as my fashion week experiencing seasons are few.  It is partially down to my annoying trait of not really looking up to people as style 'icons'.  Speaking to a girl outside the Topshop venue during LFW, she said of Kate Lanphear "Isn't she a goddess?" and I was silently thinking that there was no need to start bringing deity-talk into the matter. 

I'm beginning to see why it is I'm one of those odd few who aren't treating these people as 'goddesses' (I'm not even sure they themselves would like to be treated thus but anyhow…).  It's not to take away ANYTHING from their style which is of course their own, and belongs to them entirely and of course is admirable.  But it is that their clothes, so recognisable and so iconic in their own right (as they have the pick of contacts and fashion cupboards…) and the EASINESS of their provenance that are lost on me.  The challenge doesn't exist if you ask your chum Decarnin for a piece from his collection.  Wearing the latest seasons from head to toe is of course a fiscal challenge but not for the editors who can pull things just like that.  Then the act of instantly being able to label everything a person is wearing in one quick glance (Tommy Ton…!) is something quite disconcerting to me, owner of about a gazillion unidentifiable bits and pieces.  I then start feeling feeble and silly without anything new-seasoned to bring to the table and this is therefore an unhealthy path to go down that would probably end up with me behind bars for credit card fraud and sitting in a pool of my own faeces.

The core of all of this is that….I think my lack of enthusiasm comes down to the fact that I prefer an outfit to be a bit ambiguous, have a bit of mystery about it.  I might be the only one here and I am of course still questioning why I don't get excited about the latest seasons so-and-so being on the backs of ppl and the perfection of their style, so feel free to jolt me back into non-idiocy by saying "Urgh…how can you call yourself a fashion lover?" 

I like overhearing snippets of conversation where people are explaining to a Japanese streetstyle magazine what they are wearing that go something like this…"This corsage I found in my mum's closet…think it came off her wedding dress, these are a random pair of Camden Market leggings, the Marni dress is a few seasons old and the shoes I had custom made by a Japanese designer Daikamura and the coat came from an designer consignment store."  This could be interpreted as some sort of superiority complex whereby because my own style is higgelty piggelty I therefore decree that the sort of style I find interesting is like my own.  That may well be true.  Still, I am trying to get excited and squeal and all of that.  I really am.  I'm off to Paris to find my fake squeal pitch this week…. wish me luck.    

Comments (143)

  1. WendyB says:

    I doubt you’re one of the few. I can think of a whole lot of people — including myself — who aren’t impressed by fashion insiders who pile on free clothes/accessories and wind up looking the same but call it style.

  2. Danielle says:

    Nothing is wrong with you. How lovely to read this, as I feel it myself. Be proud, don’t bow!

  3. brigittenicole says:

    agreed! i often find myself stuck in the same boat. i am not trying to replicate or elevate one fashion editor or style icon, i am doing my thing with my style and that is how fashion should be done. i believe fashion should be your thing, and even seeing the likes of anna, carine, or emmanuelle would not move my style plates.

  4. There is not, and there never has been anything clever about piling on a load of labels and calling it stylish. Woh! You’re wearing that super recognisable Balamin jacket? Well, that either means you have ‘borrowed’ it from the fashion cupboard, or dress for the attention with more money than sense. So much more clever to whisper your style rather than shriek it. LLGxx

  5. Jenny Cindy says:

    That was an interesting read.
    I totally see where you’re coming from. As much as I do like those ladies style I just as much love browsing through streetstyle sites full of people dressed in the craziest and most interesting things.
    What I do like about editors wearing “the latest” designer items is that it gives me the opportunity to see those items on real people in real situations as opposed to runway shows where we see the designs on stick thin models in a surreal setting. I know that I will probably never be able to dress myself head to toe in designer clothing and I really don’t mind. So in the end, I like looking at the fashion elite and see all the pretty clothes they get to wear but in the end when it comes down to inspiration for my personal outfits I’d rather look at streetstyles or bloggers. ^o^

  6. all those supposed style icons remind me of the popular kids in school people idolise them because that’s what your told to do. its the same in fashion were told to like alt and co by magazines tv shows and Blogs even. in my very narrow view none of them are doing anything different or daring which is fine they all look great polished and awfully chic i just don’t want to be like any of them. If clothes are meant to be an expression of yourself then why do all of the icons you mentioned have a formulaic view on dressing its so pre planned and scarily perfect . i don’t know about anyone else but I like a quiet riot someone who takes risks and experiments. Don’t squeal i certainly won’t

  7. I like it when you write really long posts with no pics, it’s like getting a letter 😉
    I also like it when you write posts that make me nod fervently and agree with my computer screen.

  8. M says:

    hehe. i think it’s natural to step back once in awhile and snap back to reality, which fashion world does not live in. most of the designer stuff out there isn’t really worth our Ahhs and Oohs, and maybe part of the excitement is just recognizing what you see, like playing a game of jeopardy in fashion.

  9. Vicki says:

    The world really doesn’t need another squealer. Thanks for talking some sense. These reasons are exactly why I like reading your posts!

  10. dw says:

    another brilliant susie bubble rant. and i mean that with all due respect. couldn’t have said it better myself.
    it is strange — and I often wonder — how it could be that so many people in the blogosphere just happen to have the same tastes: the balmain/wang/ripped rocker grunge aesthetic. i have often questioned my own fashion tastes on the fact that i too do not swoon every time i see a picture of kate lanphear.
    it’s nice to see that even though you are now “officially” part of the fashion industry, you’ve kept that ‘higgelty piggelty’ look that is all you.

  11. dust says:

    yeah, well said. i’ve waited to hear this words from you! LABEL DISABLE(IQONS these words). good job dear!

  12. Edith Purdy says:

    I agree that it is hard to feel inspired or get excited when you are surrounded by people who have their pick of amazing and recognisable free clothes / bags / shoes, which is inevitable at fashion weeks I have found. I always admire people who put together a thought provoking outfit on a shoe string budget.

  13. mer says:

    nice post. The “deity-talk” is always silly, but I think is just the usual mumbo jungo, we shouldn’t forget that the “goddess” can become an “ogre” in just a blink.
    Have fun in Paris!

  14. Brandon says:

    I believe this post is yet more proof of your all around inteligence and normalcy (in a good way!) in a world full of label ummm… whores. You are completely right about the fashion supposed “elite” piling on the free overpriced clothing and then calling it style. Yes they all have their own individual sense of style but if I was in their shoes I would be wearing the unknown designers, the ones that have fallen to the way side. Why beef up the already hyped Balmain when in one look you can help revitalize a fallen house or give a name to a young designers. Saying this however I think I understand why they do this (other then the free, pretty and expensive clothes): it’s time. I’m guessing these editors simply don’t have the time (and probably the patience) to go around truly searching for the little fish labels and when you have access to a closet full of the big labels they simply get lazy.
    keep up you bubblicious rants they make you who you are. always questions!

  15. Kate says:

    Your best rant yet!
    I’m so pleased to hear you flying the flag for those of us who are more creative (and frugally) minded.
    For me the challenge and joy of fashion is not emulating these ‘icons’ but being inspired by pieces they wear and the way in which they wear them, and drawing on those to create my own look on a far smaller budget.

  16. pam says:

    you are amazing–not only for what you wear, but what you say. Lots of courage. Sometimes I make posts about my grievances with the industry at large, but I always feel so self conscious and end up deleting them.

  17. Very well said. Brilliant.

  18. Sal says:

    You’re fantastic.
    Although I feel that assembling a knockout ensemble is a feat regardless of resources, I, too have more admiration for people who do it by drawing upon various sources, both high and low end. More creativity is required, more praise is due.

  19. John says:

    Ha ha I love this piece Susie! I think you should be proud of yourself for not being won over by the glamour and ego of the fashion world. Why do you think your blog is so popular, and all these people above post their compliments? In my opinion you are about creativity and the (metaphorical) conversation of fashion. Much more interesting than another swooning screamer! 😀

  20. stefan ashley says:

    Well just because you love fashion doesn’t mean you have to keel over every time some editor or some suppposed “icon” walks by.
    Their idea of fashion and your idea of fashion I think are quite different…

  21. L.I.E says:

    Wow, this is so brilliant. I’m only sixteen but what you’re writing here came up so often in my mind. Fashion became something impersonal, where everybody wants to wear the same things on the same period of time (Balmain-jacket, YSL-platform shoes, …) and the few persons that really play with their clothes are so hard to find.
    Excuses for my bad english, but please keep on with your writing and clothing, and anything. A teenage-girl lost somewhere in France will probably always be reading you with attention.

  22. Simone says:

    Susie, you’re so right! Fashion becomes more and more an competition about wearing the newest/most expensive/most known clothes.
    We often forget fashion should be fun but not a competition.

  23. Laia says:

    I think I agree with you somewhat on this issue. I get excited at seeing pictures of Anna Dello Russo because it seems to me that she always wears very challenging, intricate and/or outrageous pieces in her everyday life like it’s no big deal. I find that fascinating just because its clear that she wears the clothes that she likes whenever the hell she pleases.
    However, it’s true that there is no fun in just wearing whatever has “it status” right now. I’m sure that I would love to be able to go into a store and buy everything I wanted, but I think it’s more fun to be able to hunt around for items, to recreate some looks with stuff you’ve had in your closet for years or to just go ahead and put a shirt on your head as a hat and call it a day.
    I think all this blabbing just means that I appreciate F U N when getting dressed.

  24. Anonymous says:

    Brilliant piece, Susie; and I so know what AngieMontreal means when she says “I also like it when you write posts that make me nod fervently and agree with my computer screen.”
    I would add that while I get that what these women are doing isn’t particularly original or inventive, surely as editors and ‘power players’, maybe, despite all their seeming choice, they sometimes have to answer to someone else… Do the magazine advertisers who wield such power over what goes in the magazines also wield power over what goes on the editors?
    Also, as you often show Susie, the fashion world is incredibly fast paced and you can end up “time poor, cash (or clothes) rich”. Do women like Anna della Russo or Emmanuelle Alt have time to rummage through Beyond the Valley or Rokit or source pieces from charity shops? I’d say no…
    I think there has to be room for admiration on both ends of the spectrum. I think, Susie, your admirable insider-outsider status has meant you could build up a truly wonderful wardrobe, but I doubt these women have feet in both worlds as you so fantastically do… I couldn’t wear things in the same way as, say Kate Lanphear, as I’m just not ‘cool’ and ‘rock’ enough, but that doesn’t mean I don’t admire her for the image of a cohesive whole she can put together. Just as I love your outfits Susie, for their originality and cohesiveness through the chaos ;-D
    Not that I’m saying feel sorry for them, but it’s just a thought.
    Yikes. Long comment…
    Hugs, Xxxc

  25. cassiopeia says:

    oops. didn’t mean to make the above anonymous!

  26. enc says:

    I’m not in awe of any of these people. They have all the advantages (free stuff, high position, money, “important” friends), and none of the limitations that the rest of us have (lack of funds, regular lives).
    Let’s see what they can do with their style on a $30k/annum paycheck.

  27. brooke says:

    Yes, I completely agree as well. A lot of people think that, but are just afraid to say it. Like… myself.
    Sometimes this whole “follow the pack” mentality feels like high school all over again.

  28. Kat :) says:

    There is nowt wrong with you! Its pretty boring when the amazing clothes people wear doesn’t come with a story. Its far too easy to fling on head to toe new season designer clothes, if you have the money and the opportunity that is. There is no skill in that. Hunting for and accidentally finding treasures as well as adding known and unknown designer treats is far more adventurous! And putting it together in your own original way is super fun!
    You rule!
    Nuff said!

  29. Taghrid says:

    Totally agreed! Xo

  30. traci says:

    susie, this is precisely why you are so unique.
    keep rockin’ the way you do.

  31. Georgie says:

    You are normal, and that is why people enjoy reading your posts and love you so much. The normal people of this world can relate to you and your fashion style.
    I could never afford a new season fashion item, so I stick to mixing nad matching items I have and finding unusual and often unwanted items to create my own style. Surely creating your own style is part of what fashion is all about.

  32. sweet toof says:

    word! well put.

  33. Your feelings on this matter is why so many people (IMO) frequent your blog. I don’t keep up with shows and seasons and although I am not above swooning over the new “it” shoe, I can’t bring myself to idolize people simply because they have access to what’s fresh off the runway. Personally, I adore your approach to fashion – what’s off the beaten path blended with elements from all over the place. It’s admirable and not many can pull things off the way you can.
    You can be into fashion without having/coveting/deifying designers and collections and models and editors. It makes you that much more interesting.

  34. Denise says:

    Hi Susie!
    Thank you for this… These are reasons why your blog is a part of my morning routine…. I love how you showcase new, talented, up-and-coming designers, but also your love of fashion itself. It does get a bit tiresome seeing that same Balmain-Spring09-look EVERYFRICKINGWHERE but we can all collectively sigh as we flip through those magazine or web pages.
    Whether or not the editors are “lucky” to have free clothes to choose from, I also think they’re far too busy to investigate new labels, let alone go full out shopping. I do admire Carine Roitfeld though, she does mix and match her designers, even if she isn’t wearing some unknown talent…
    Post more outfits! It’s always refreshing to see what you’ve been wearing!
    And lastly, there is nothing wrong with you. You are normal. Sometimes I think you can’t be normal if you’re in the fashion industry… so… maybe you aren’t that normal…
    Keep writing, Susie!

  35. Lester the Molester says:


  36. Ami says:

    Oh thank god! I thought I was the only one. I too get really pissed off when magazines, stylists, TV presenters, etc, etc all call a celebrity/someone in the fashion world ‘incredibley stylish’ or ‘she has natural style’. Well of course she does; she’s seen next years collections before everyone else, has access to free samples and is a marketing clothes horse for the designers she’s wearing. I will condescend that some women who are famous do have effortless, natural style and grace. But most do not. It is a far more difficult task to be stylish on a budget of ¬£5o for an entire outfit. As many people have commented, having the latest bag/shoes/coat is too easy,anyone can do that. That is not style.

  37. Sarah says:

    Style =/= Dressed head-to-toe in black and grey, ‘fierce’ platform shoes or [insert instantly recognisable clothing item of the moment here].
    It’s just celebrity culture in another one of its disturbing forms and you are in no way the only one who is mildly freaked out by the model/editor/it-girl worshiping that is rife within the fashion community.
    I find the personal style innate in the ordinary people who are out there in the offices, on the streets or even down the local chippy far more inspiring and democratically representative of the times we live in.
    So kudos to your rant and keep on staying true to your eclectic self!

  38. grace says:

    I think it worries me the most when ‘fashionistas’ (I use that word, not really knowing what it means…) follow these people so avidly, lust after their ‘style’ and admire anything they wear, but then sneer at another person’s outfit – which could look very similar in concept – simply because it is not designer. I love designer clothes, from a distance. I have neither the money or a strong enough compulsion to buy these pieces of art which adorn models bodies. They are beautiful in themselves, but I do not equate them with the excitement I get from rummaging through jumble sales and putting outfits together that make other people blush or cry out in horror. I’m not familiar with any of the people you mention are being deified, but I hope, Susie, once you get out of the whirlwind of fashion weeks you’ll be able to see that most of us (especially your readers!!) feel the same as you. I’m happy to say that I do not deify you as an icon, but I am merely glad you are a voice of reason amongst the strange world of couture.

  39. Mia says:


  40. floraposte says:

    But why would anyone squeal and swoon?? They are just people, yes they have their own look and style but how easy is that for them? Designers are queuing up to dress them and then they go on to recommend £900 shoes to the rest of us without a blush!
    There are some very beautiful designer clothes and there are some incredibly cheap (cheap except for the price) and poorly made ones. But the question which no one ever seems to ask out loud is why oh why if all these designers are such geniuses they are incapable of designing clothes for real women with hips and bosoms? It is not a work of genius to drape fabric over a 6 foot tall androgynous model.
    You have a great individual style and it certainly seems that each piece you have you chose because it “spoke” to you. What I really admire though is the way that you never look down on someone else’s style for not pushing the boundaries the way you do definitely a lesson a lot of people working in fashion could do with learning.

  41. Rhiannon says:

    I’m so glad you posted this . . . I’ve tried to like Carine and her gang because so many fashion bloggers and magazines tell me they’re just the greatest, but I really can’t. It all looks same-y and not-my-style, and of course way beyond my budget. I’m sort of dreading Paris fashion week street fashion pictures because I know it’s just going to be a wave of these people, dressed all alike.

  42. miss woo says:

    Great read. Bit off topic but I don’t really get what the appeal of Balmain is anyway, apart from being bloody expensive.

  43. I completely agree with you – although the editors et al do look amazing in the very latest collections, some lack that personal style which makes people like your self so revolutionary in the fashion field. Style is all about interpritation, putting ones personal stance on a particular trend and/or piece. Where is the style in slinging on the latest Balmain jacket? You may look hot, but wouldn’t the rest of us if we had the same resources?!
    Have a fab time in Paris, and try not to be too cynical 😉 Even though the fashion world is an incredibly fake and fickle one at times, it’s still an amazing opportunity to watch the shows and exprience the best fashion this planet has to offer.

  44. lisa says:

    Like you, I prefer the eclectic approach to style–it’s more personal, creative, and original than just donning all the latest It pieces and designers.

  45. FourEyedFun says:

    amen sister! too many people use designers as a way to showcase their own “creativity” when really they’re only buying OTHER people’s creativity and pretending it’s their own.

  46. Jai says:

    “Then the act of instantly being able to label everything a person is wearing in one quick glance (Tommy Ton…!) is something quite disconcerting to me, owner of about a gazillion unidentifiable bits and pieces.”
    I agree (with the whole post, but wanted to pull out this particular part), I sometimes think that you could quite easily take a photograph of some of the groups of people at FW, switch their heads around with a little photoshopping, and no one would know any different because there isn’t any individuality there.
    Personally I tend to look at shows/new collections for ideas first of all, rather than from a desire to be like ‘those in the know’ (a quote I read a few weeks back about the FW crowds, which has annoyed me ever since), although I do sometimes think it’s possible to go too far the other way. If you get drawn into the ‘if it’s recognisable then you are a sheep’ mentality of one or two rather anti-fashion biased blogs I’ve read in the past, you can end up missing something that you actually liked for what it was, rather than who it was by because in your desire to be seen as individual you’re frightened of being judged by it (as I did with a Kate Moss for Topshop dress).
    I think I’ve drifted off the point, so I hope that made some kind of sense.

  47. I found myself thinking the same thing a couple of months ago, and after Fashion Week, I started REALLY questioning all that. And the uniformisation of fashion, and of street style photography etc…
    I am too tired to get into details now, and you explained the whole thing very clearly anyway, but just to say: I am with you.
    Shame we didn’t get to meet for longer I am sure we have plenty to discuss!

  48. Anonymous says:

    hey stay as you are and don¬¥t think about it too much… i mean fashion is still fun, isn¬¥t it? it¬¥s about dressing the way you want to dress and if it¬¥s an outfit with only vintage pieces and bits you don¬¥t even remember where you got them from, it¬¥s much better in my eyes even. and i mean you of all people prove that individuality is much better than designer-unforms.
    keep it up!

  49. Leah says:

    I do believe you, along with all the above comments, have just said everything with wonderful articulation. I have never been able to fully grasp this celebrity lark of elevating someone to a supposed higher or ‘iconic’ status. It is most bizarre.
    Also, I’m certain the world does not need any more screeching females going ga-ga at such and such a person simply because the general consensus is that they are ‘stylish’, stick to your guns Susie!

  50. pretty face says:

    You know what my theory is? However fashion-forward what they wear is, the whole fashion editors style still seems somewhat stale. As if, in their unpredictability, they are predictable (I mean, how many accentuated shoulders were there this season?). Your style, whilst not always to everyone’s taste, is much more organic and individual.
    Or maybe I’m just bitter about not being able to walk in vertiginous heels…

  51. ida says:

    *****big applause*****
    this is why WE are all reading YOUR blog!

  52. Alice Christen says:

    Stop it with all this ‘oo I’m still a fashion outsider honest, I don’t have style icons or care about anna wintour or love any of the super cliche fashion stuff. I’m still just quirky old susie who just cares about the clothes and isn’t part of the fash pack at all even though i work for a fashion magazine, wear designer clothes and hand out a fashion shows.’
    We get it Susie. The thing that made you popular (susie the fashion outsider who just did her own thing) is now not so true. You’re kind of part of the mainstream fashion thing now. You’ve been in Grazia… your image isn’t the same anymore. Your not so normal anymore. You have to keep going on about how you don’t care about typically hipster stuff.
    But we don’t mind. We’re happy for you. You don’t have to so self-consciously keep up this insistance on how damn individual you are. You’ll always dance to your own tune. WE GET IT! This post basically made you sound at bit up your own arse. ‘I’m so beyond all that stuff. I’m so damn individual, give me a medal.’ Your dissing the idolising thing when the idolisation and cult following you got from this blog is what put you in position to say how lame it is to obsess over anna wintour. It’s hypocitical. Your part of that now, accept it.

  53. Tavi says:

    Nothing is wrong with you! I agree completely. I guess it’s somewhat impressive an editor has good enough taste to pick out THAT dress, but if they’re wearing it straight off the runway without adding anything of their own or anything not immediately recognizable as a designer piece…I dunno, it lacks creativity. That’s why I love FRUiTS and sort of roll my eyes at some of the other street style blogs. If people are going so crazy over a dress that Carine Roitfeld is wearing, well, it’s the dress that’s so fantastic! Tons of other people would own it too if they had the money/power.
    I remember when Yu Masui wore a Balenciaga top with khakis and a hamburger purse and people flipped out, but it really shows how you can take something so immediately recognizable as a certain label and still add your personal style.

  54. wrennybird says:

    I must confess I am not a regular reader but, if this truly is how you feel, I may just have to stop by more often. You and your commenters all make excellent points. I couldn’t agree more.

  55. Ana says:

    You are right. We all know that you’re right and certainly have thought the same, those past few months with the rise of so many street style/fashion blogs but (yes there’s a BUT) I do believe “those” people are necessary because they create the wills and the wants that keep the fashion industry alive and something of a dream. But more attainable than a pretty cover. Or easier to identify to than a nice looking shop window. 19 years old fashion bloggers drooling over Balmain, Marc Jacobs and such might very well become the next influent fashion directors and this because of the Vogue crowd uniforms they have admired on the Satorialist. People need to be given directions (big shoulder pads, trashy jeans, studs, flowers…) so they can either relate or drive away. Without the Carines, Emmanuelles and Annas, there would not be a Susy Bubble trying to find her own way. Next stop is in Paris, as it seems. Have fun.

  56. frances says:

    I love you for writing this, Susie! I feel like I’m blaspheming or something when I think ‘I don’t really get Kate Lanphear’ or something.

  57. farren says:

    i can see where you’re coming from. i do appreciate their style and drool over some photos of their outfits and i do melt into a fangirl puddle when i see a photo of kate lanphear but i can see where you’re coming from. i don’t think it’s weird though. i think it must be more freeing not to have any style idols.

  58. Iris says:

    i really appreciate this post. thanks for your insights, susie.

  59. Miss Glitzy says:

    So you see, you’re not the only one! Great post and this is why I love visiting you, because I always discover new brands and designers and even if they’re not necessarily my style, it’s refreshing and inspiring. Thank you!

  60. Anonymous says:

    Very well-said, and thanks for articulating it on one of the most popular fashion blogs. Although it’s great to have a true mix of stylistic types at shows and in magazines, something about *pure* designer or samples-taken-straight-from-runway head-to-toe dressing seems to tip the balance a little; perhaps it is too extreme. Of course one of the most exhilarating things about the fashion industry is its very extremity. The basic problem with worshipping anyone at all as a “goddess” for her style is elevating someone else’s tastes above your own, which pretty much violates the cardinal rule of stylistic pleasure–“to thine own self be true,” or suchlike.

  61. An-k says:

    It’s perfectly normal to admire someone’s unique flair for pulling off catwalk clothes without necessarily being models. But elevating them to the status of icons or even godesses? Maybe we should start taking all these images of stylish fashion editors with a grain of salt. It’s good to feel inspired by their outfits or at least by their courage to wear unusual looking clothes but emulating them? Immitation might be the sincerest form of flattery but after seeing the Nth girl in sky high platforms, Alexander Wang inspired pants and Balenciaga-esque blazers you get bored.
    Could this whole “fashion idolatry” trend be a sign of the hard economic times we’re going through? People tend to give more importance, even an iconic status to things they cannot afford. We create a sort of alternate reality, safe from mundane worries like paying next month’s rent by obsessing over these extravagantely, head-to-toe designer clad characters, that seem unaffected by the crisis. (Unfortunately, as a journalist, I know the crisis is actually hitting really hard all media related businesses.)

  62. I adore Carine and I now refer to Emmanuelle Alt as “the love of my life” but i dont give deity status to anybody. and i could care less about balmain (it doesnt do anything for me personally, and even less about marc jacobs) nothing personal, just doesnt do anything for me.

  63. Elise says:

    Susie! Your style and perspective (i.e. what this post explains) is exactly why I read your blog. While I can (and do) lust after certain pieces each season, I do not find those who can afford to take them off the hanger to be style inspirations. Your creativity is much more valuable to me, and I thank you for promoting confidence in personal style!

  64. KB says:

    I must admit these fashion insiders, and to some extent bloggers, have a similar sort of look. Sometimes I envy it but I’ve realised that I just have to make the best of the high street/vintage tat crammed into my drawers. This is the real world. You actually have to put some thought into things, not just picking easily identifiable designer pieces and leaving it at that. I like higgledy piggledy style.

  65. Anonymous says:

    I admit to being fascinated by these women, and i know its solely because I envy their jobs, their wardrobes and the fact that they can just phone their ”chum Decarnin” and get a pair of ¬£1000 jeans fresh from the catwalk.
    However I agree with you and do not think they are necessarily the most exciting, innovative or inspired dressers.
    They are stylish and completely ”on-trend” but thats because, like you say they have it handed to them on a plate.

  66. susie_bubble says:

    More directed to Alice Cristen’s point….
    I think you’re missing the point I’m trying to make though. I’m not saying I’m all jaded and blase about these PEOPLE but it is more like I can’t seem to find that inclination to worship their style and it actually DOES seriously peturb me. I’m not some person who self-consciously goes out to be individual…. there are numerous ways I could achieve that effect easily…. but I am someone who is self-analytical/critcal hence these rants. They are reflections of my state of mind and this was an ACTUAL genuine question that has been popping in my head over the past few weeks. Why don’t I idolise these people when so many people do? It’s like the way I wonder whether I am normal since everyone loves cheese and I hate the stuff?
    The publicity you talk of doesn’t mean shit if I’m still crying in bed at night stressed about work…. I haven’t ‘made it’ as such. I’m not part of ‘anything’…actually if you guys even knew half the story your comment wouldn’t even be here. Alas that is what you get when only one image of my life and what I do is presented here… the rest of it…. you don’t even want to know…
    All I’m saying is that I think you mistake genuine querying for some sort of expression of individuality when really most of the time I’m either mired in insecurity or too stressed to care…
    And just to say I’m taking NOTHING away from these women who are brilliant careerwomen…. as someone as pointed out they are wearing the stuff of dreams and it is often exciting for some to see that in real life, on the streets, living and mingling…. for some reason though for me there is that block that stops it from being inspirational and I can’t quite figure why…lord knows I go on about designers that I can’t afford often enough on the blog…
    As someone said they also provide a route of direction for some that does work wonders for inspiration which is true…
    I did squeal a little (genuinely) today over Carine’s styling work at the Prada store in Paris though so maybe I should just concentrate on their work output as opposed to what they’re wearing….

  67. saba says:

    I have to admit, I am probably in the minority voice but my own response to this must be somewhere between the many, many applauding comments you’ve got already, and Alice christen’s above.
    it is definitely tedious when once-great sites like the Sart become nothing but identikit drones of the same glowy, buffed, vertiginous-heeled tribe, over and over. I miss the kind of individuality and fun that was celebrated… that said, I still get the lust-appeal of seeing an intensely fierce pair of heels, or Lamphear’s hardware, or, as someone said above, just to see how some crazy runway pieces can work and move in real life.
    but you also need to move on past this self-deprication, outsidery stuff. I love your blog, your insight and your style, and have read it since the early days, and it’s been fascinating and inspiring to see how you’ve progressed. You’ve always brought something different into the pot. But while I read your latest post, I am also looking at an ad for Net a porter on the side, with the latest designer “arm candy” and Lanvin heels. I’m reading about your exploits at Fashion week, as a paid up, card carrying member of the club. And the incongruity between these two sides sometimes feels a little distasteful and even insulting.
    I get that this is still a personal blog and you can say whatever you damn well please here, but you’re no longer the susie bubble of 2006 – a geeky girl on the sidelines. You’re establishing your own brand here – you have an enormous international readership and a career in the industry you’ve always been passionate about – both things I hope will continue to flourish for you in the future. I’d hate to see you become a caricature of how you started off, rather than acknowledging your progress and just moving forward.
    sorry this has gone on so long and i hope it doesn’t come off as being mean – that wasn’t my intention at all, and I’d just like to give an honest opinion. I’m sure you will always have your moments of self-doubt etc but as the reams of adoring comments posts like these will produce attest, you have come far.

  68. KD says:

    How well you put it! I like the editors because they look nice, but I don’t love them because what they’re wearing often seems to be rather predictable. I sound jaded and snobby but there you go.

  69. Love your honesty.
    I used to be a screenwriter. Before I got to LA, I used to dream about going to parties, staying in fancy hotels, seeing celebs.
    Then I actually went to LA and did a mild version of the above.
    Then I actually started working in the film business, here in Vancouver.
    And as such, I am not jaded – well, a bit – but I also don’t squeal or get excited if I see Halle Berry toting her baby around town.
    Meh. It’s neat but, you know, not THAT neat 🙂

  70. And wait…you hate cheese??????
    Now this I have a problem with 😀

  71. produzentin says:

    you are point on. thanks.

  72. selina says:

    that was a great read! obviously you’re not in the same place you were when you started blogging (attending all fashion weeks omggg!) but it’s posts like this that make it so cool to hear from someone who’s now officially an industry member, so to speak. maybe the awe wears off after a while? or maybe because you are an editor yourself and whereas I’d be in awe of the actual people and their status and reputations, you’re practically up there with them! or maybe as you experience exactly what they do, but they get to throw on $xxxxxxx items on a whim, which tbh you’re right in saying it’s almost the first immediate reaction to think ‘ooo who are those shoes by? where’s the jacket from?’ than ‘ wow, that’s inspiring in itself’. interesting stuff!

  73. Hineahi says:

    Whats wrong with not liking whats out on the catwalks? You don’t have to worship these people. I’ve always seen you as a person who enjoys the art of dressing, not a sycophant who praises people privileged enough to make clothes for status hungry people. Maybe you’re worried that you’re not what people expect you to be. I guess the point I’m trying to make is…Do you enjoy what you are doing? Are you enjoying this as much as you were when you started out? I’ve always admired how you never discriminate against fashion because it’s not exclusive/expensive/designer enough. I live my life by your Coco Chanel saying and I’ve never been happier. There is more to fashion than fashion week!

  74. Chic Looks says:

    I like what these people wear but I wouldnt say I worship them so much so that I start copying them, rather I’ll say I’d love to pick bits and pieces from all their wardrobes and mix it all up to make it my own, I also like designer pieces and If I could afford more of them I’ll certainly buy them but I dont think it will stop me from mixing it up with pieces from etsy, vintage, charity shop, highstreet, Diy and others which is what I think you do excellently and makes you stand out from the fashion crowd. I think the point here is that we or maybe I’d like to see the likes of the vogue editors doing a bit more mix and matching of both designer and not so high end pieces together but then again I cant really imagine Anna Wintor wearing something from a vintage shop in Bricklane. Keep doing what you’re doing and I dont think there’s anything wrong with you not even the fact that you hate cheese.

  75. loulou says:

    Yes! what a great post, so well said and from the above it’s clearly not just you.
    I find real trouble when I’m answering interviews because people ALWAYS ask ‘who are your celebrity style icons/ who’s style do you admire’ etc etc and I always feel embarrassed when I can’t think of any. I always answer with tales of friends who I think have genuine style without piles of freebies and stylists to put it together.
    Good luck in Paris!

  76. Meg says:

    I don’t know. I’m kind of on the fence about this post. Because I do not believe that these people are held up anywhere as ‘icons’ or people to follow except on blogs/forums. Maybe it’s different in person, to see so many street style photogs taking photo’s, but even a year ago, with the exception of perhaps Carine and Emmaneulle, half these people were unknowns and I still think if you held up their picture to 100 people, perhaps 2 or 3 would know who they are. Maybe in Britain, these various editors and stylists get more exposure, but I think it’s mostly contained to an internet phenomenon. So while I agree that many fashion related people simple mix and match runway pieces and lack individuality and a certain, as you say, ‘ambiguity’ to how they dress, I don’t think they are revered as ‘fashion icons’

  77. susie_bubble says:

    I’m a little disturbed at to what the perception of what I do IS…. yes, with an outfit post a day and some fashion week tidbits, it does make me look like I’m swanning about doing nothing but shows and parties but it’s precisely because the posts of late have been short that my time is being spent elsewhere…on DazedDigital.com…I don’t like this idea of success being attributed to myself, what I do and the blog… that isn’t self deprecation btw but that the measurement of success doesn’t account for other factors…
    I know you guys hate the self-deprecation but it does come with the susie package… really, ask anyone… it might make you dislike me but ah well, that’s the way it goes…
    I’m certainly not a member of any so-called club when I’m fiddling around with FLV codes at 7-8 in the evening and weeping at emails at 12pm at night… ppl perhaps mis-interpret what it is I do for a job… all this talk of ‘you’ve made it, you’ve done this, you’ve done blah….’ like I said means fuck all if you’re not in a good state of mind.
    Perhaps it’s my own downfall as a self-nitpicker….someone once called me a self-harming vulture. Not physical self harm but mental. I do eat my own brain up sometimes and it’s a damn shame as it does bring the blog down a notch… but the fact is, I’ve given up on changing and sadly it’s a trait that just keeps self-perpetuating…
    Anyway, enough me-talk…I really do just want to say though that I wouldn’t presume what it is I do in life and what ‘group’ or whatever I belong to…

  78. lauren says:

    Well put—I think Carine Roitfeld looks great —but she should, in her position…c
    E. Alt and company all look great but, hell yeah, it’s not so hard when you have ready access to the best designers and clothes and are immersed in that world. And may I add, it never hurts when one is tall and thin etc…Much trickier to pull off amazing style on $35,000 a year (more or less), with a less than average face and body (especially if overweight or God forbid…fat….I’ve always said that fat people need the best looking clothes as the thin and fit can look great in anything…or nothing…). What you’ve blogged here needed to be stated. I do hope that the arbiters of the fashion mags/blogs/street style etc.
    read your comments and the posts. Also, can I just say that even though I like the pics posted by ”the sartorialist” I much prefer B. Cunninham’s (ie. the Original Sartorialist as one other blogger commenter referred to him)pix and comments as he includes a broader range of looks (and builds) with an eye catching look. Bravo

  79. annemarie says:

    Look, I agree with every word of this post like everybody else….but doesn’t it all boil down to a question of maturity? Maybe it’s because the internet is so young that you see so little of that on the fash blogs. The hero-worship is loathsome and I hate all that squealy stuff; it’s what makes people falsely characterize fashion as silly and frivolous. It’s what makes me hide my habit because people like me (smart you know!) aren’t supposed to be into shit like this. You’re great Suzie, a voice of wisdom in a sea of madness.

  80. Rach says:

    I think you’ve totally hit the nail on the head, and your well put “wrongness” speaks to your demographic. Who the hell would want to look like a walking poster for Prada?
    Although you’ve missed why some might gasp and faint at the thought of a-dubs or Carine, and it’s not always because of how they heel themselves. (side note: of course there’s alliances, if you’re in the public eye and there’s an opening 4 page Fendi spread in your latest edition, you’re going to support them. It’s part of why they’d part with huge advertising fees involved. Might not be in the contract, but it is implicit.)
    Stale as US Vogue may have become, and small in circulation (comparatively) as French is,
    there’s no denying the talent of these women. Simply put, I ooh and aah because I admire them. What they do. Their influence. Not how many dead free animals they can pile on their necks.

  81. Rach says:

    Yeesh, I don’t know if that really made much sense/ a clear point.
    People should admire A dubs, elt, and Carine for what they DO, not what they WEAR. Obviously, their image is part of the package. But let’s not forget what put them in their Balenciaga.

  82. I do feel strongly about what you are trying to point out. At the end of it all, it’s ambiguity that stops me from being bored and fed-up with the fashion system.
    Best of luck to you!!!!

  83. The Minx says:

    I completely agree with you-I find it ten million times more refreshing to see someone with an actual sense of style that doesn’t revolve around being a slave to trends and seasons. That’s why everyone love you and your style so much-the things that you wear show real personality and imagination, which is what so many people need a little more of, I think 😛

  84. Amelia says:

    While I wouldn’t exactly mind seeing Carine or Anna, I don’t think I would exactly swoon at the sight of them. I would actually be much more likely to swoon if I met one of my favorite bloggers. Bloggers are so much more epic–I guess partly because, through blogs, I already almost feel like I know them personally, whereas with big fashion editors, I don’t know much about them and I don’t really care.

  85. Stephanie says:

    Agreed 100%! I can’t understand where all this worship comes from – I felt it a bit when I first started getting into fashion but quickly branched out when I realized the millions of other interesting types of outfits. I’ve barely even gotten into the fall collections this year because they all seem so damn “on trend” (grungy, rock chick look) because of the recession! Never change, Susie. =]

  86. Alice Christen says:

    I would like to apologise for saying you sounded up your own arse… too harsh by far. As an English student I’m also cringing at the spelling mistakes and generally stupid tone of my post, it was bashed out after a large glass of rose during an ad break in a fit of tipsy blog madness. Shameful.
    I actually really admire you and respect what you’re doing and I don’t think your just some person who’s ‘job’ is to flit between fashion parties. But as much as you insist otherwise your lifestyle does seem rather far away from well… mine, or anyone who reads your blog. I guess you are genuinely mystified by the deification of these women (I am too to an extent) but it’s partly what’s put you where you are in my opinion. I guess you’d agree to that your blog has (rightly) contributed in getting you these opportunities and it’s so popular in the first place because I think people do kind of study you to a similar extent. and although you like clothing to be more ambiguous, in a way in my fashion head I could probably identify a ‘susie’ piece of clothing as much as I could name the designers any ‘it’ girl is wearing. I will basically never see grey jersey, pvc pink, sheer trousers or a host of other items without thinking of susie bubble! Such is your fashion influence on mine and I suspect may others brains! To me you’re just as recognisable a brand as them so I guess all I was saying is that it seems incongruous when you reject that in others that’s all, as if your turning refusing fashion cliches into your fashion cliche. Probably my problem really! But I guess you just don’t realise your own influence (a good thing I guess). Truth is, I’m more likely to squeak if saw you in the street than anna wintour.

  87. Anonymous says:

    I totally agree with WendyB (the first comment) and think a lot of fashion obsessed people think this way. Getting free clothes from the new collection isn’t style, it’s fashion and the trends that embody that fashion. It’s boring and unimaginative. Though, I still want to be an editor of a magazine, that won’t change.

  88. I totally agree with WendyB (the first comment) and think a lot of fashion obsessed people think this way. Getting free clothes from the new collection isn’t style, it’s fashion and the trends that embody that fashion. It’s boring and unimaginative. Though, I still want to be an editor of a magazine, that won’t change.

  89. Jules says:

    There is nothing wrong with you..=)
    You are great..
    Wish you all the best girl;D
    Hoping more post from you..=)
    Have a nice and lucky day!

  90. Deanne says:

    I’m glad I’m not the only one who’s not into fangirling every stylish person who’s up there enough to get free dibs on everything. Giving praise where praise is earned is vital, of course, but there’s no need to be excessive and hoist these people onto pedestals. You’re all right where you are Susie!

  91. Anna says:

    I couldn’t agree with your more. To me style is not about who wears what, it
    is about what you wear and how you wear
    it. All the designers in the world could
    not make someone stylish if that person
    does not have a sense of style to begin

  92. nanker says:

    I’ve been an attentive reader of your blog for quite a while now, and you’ve always nourrished my fashion obsession.However,(and I have to be frank about it) that whole ‘Please pity me …Why am I not like them.I am so unworthy of blablah’ tone tends to grate my nerves at times especially since it seems to be recurrent (and slightly attention-begging by the same occasion,echoed inevitably by thousands of ‘You’re not alone’).Somehow, I do get your point and I partly agree, but while I’m not worshipping Emmanuelle Alt’s fashion style ( a little too black and samey for me), I think that, as long as you make it work and pull it off, it doesn’t matter how long and how much effort it took you to make it up.Speaking of which, it does remind me that Emmanuelle worked for a teenage magazine for a long time where she had to mix casual non-expensive stuff with designer pieces.Alt, for instance, isn’t a deity to me, but did she/her work represent a part/an aspect of my adolescence in some way, years ago ? Yes, definitely.She did create the silhouette,the image of the teenager that I wanted to be back then.I tend to question mass-worshipping just the way you do, however, in your post and given its popularity (seems you’re not one of the ‘few odd people’ who don’t worship these ‘style-icons’ anymore ?),it still responds to the same need, you’re either against or for it but you’re still reacting to it after all.All in all, to me, whether you’re acting all ‘I’m so controversial, I don’t like the trendy things’ or ‘I’m so ‘in’, I like Carine Roitfeld’, it’s still the same thing.The details that sort of bugged me was that last line ‘ I’m off to Paris to find my fake squeal pitch this week…. wish me luck’…A little too pedantic for me, sorry ?

  93. sarah nicole says:

    i think kate lanphear is amazing. not sure i’ve ever referred to her as a goddess. perhaps a princess of a certain sort.
    your post is entirely true. but i’d also like to think that just as money doesn’t equal taste, neither does access. sure, there are those who can pull anything they like, but that doesn’t mean they can pull it off (look to ninety per cent of hollywood tartlets for examples). there’s still something to be said for having the shoulders to carry balmain, as well as the editorial position.

  94. belle says:

    Hi Susie, your very unique style never fails to amaze me, and I particularly like this post because it echoes my sentiments on fashion. I don’t know what a “true fashion lover” is supposed to be, but it definitely isn’t quite as simple as picking out Look #26 off the runway. That isn’t true style, but rather akin to painting by numbers.
    I agree wholeheartedly with your last paragraph, because I think that’s what real styling is about – to take individual elements, put them together, thus creating a new form that is completely original. Which is obviously something you are so adept at.

  95. gypsykiss86 says:

    your best blog entry yet. i couldn’t agree more. i’ve been interning at 8 of the biggest magazines in the us and i’m kind of completely over the facade of fashion. i do appreciate it as an art but don’t like the people it breeds. i could go on and on but i’ll keep it quiet.

  96. Well, however expensive and up to date an outfit is, it takes less imagination to pick your combo out of vogue than it does to really hunt for it yourself…

  97. whimsykid says:

    I feel as if you are one of the smartest and most honest fashion bloggers out there.
    You make dressing seem like something fun and creative, which it should be.
    Getting free designer clothes does not guarantee style.

  98. Cammila says:

    I think your appreciation for ambiguity is really quite significant of how complex your aesthetic perception is. It’s something that I must say, I really admire.

  99. You make a very valid point. It’s much more impressive when someone is stylish, not famous, and on a budget…however I would venture to say most of those who fall in that category would love being besties with big designers they love and getting freebies…

  100. Marnie says:

    It’s all about creativity. It is not hard to put on an awesome top and great skirt and look fabulous.
    But to create an outfit with chain-store finds, something second-hand, something home made and maybe something designer, that requires vision and effort and hence is something to be admired.
    Wearing designer stuff is of course fine and dandy but combining things in new ways is even better.
    And who wants to look the same as everyone else? How boring.
    Love your work Susie!

  101. Grace says:

    I love you susie!
    sleepless nights have been spent thinking the exact same thing, as well as mulling over your last anti-erin-wasson-dressing/wang-loving rant (seriously, i think about it everyday), you speak wonderful truth. High five!

  102. andrea says:

    I do so agree! It’s nice to see that you have not gone over to “the dark side” and become one of those fashion insiders. Because with your new job, aren’t you now one? (haha). Real style is not wearing designer head to toe that you picked from the fashion closet- where is the challenge? That is just too easy. Anyone can do that. You really show your style when you use your imagination and creativity to put together something that defines you, even if it is only for the time you are wearing it. I wonder if faced with the challenge of some random pieces of clothing and accessories if Carine or Emanuelle, or Anna Dello Russo would be able to put together something unique.
    All in all Susie, a very thought provoking post.

  103. the invisible says:

    Not that I like your style, but I do respect your orginality and creativity.
    To me, the sartorialist, jak & jil etc is such a hype, why is it so exciting to see ADR wearing a so in your face red satin dress in broad daylight on the street? What so amazing about Kate L.. whatever in her LV brick wedge heels walking through Jardins des Tuilleries? There is a difference between ridiculous and cool.

  104. Zoe says:

    I appreciate some of the street style photographs of these types of people, but on closer analysis I think that is due to the photography and settings rather than the clothes themselves!
    I always like clothes to have stories, to be gifts, borrowed, stolen, bought cheap second hand…it makes me happy! And when someone compliments me on my outfit I probably bore them with the tales, but hey it’s better than being able to answer with just one designers name.
    Also I feel most of the designs that are applauded are ridiculously unreal. Fantastical designs that amaze you like art, that you want to frame and love to look at in editorials – thats one thing. A skintight dress that would make any normal girl look awful, paired with heels that hate women and diamonds that require a bodyguard…who is this for?

  105. FOXYMAN says:

    This is such a terrific post. I totally agree with you on pretty much all points. The only thing I can add that comes to mind is this… I remember in the Lagerfeld Confidential doco when Karl shows off this new season Dior Homme collection (as well as a few other designers) and says something along the lines of of course he has to wear the new season designer shit, it’s his job.
    I think it’s the same with these high profile editors… i really think it does go with the job description. If they aren’t rocking the new collection stuff then who is? They are the ones that make it come to life and make us believe in it in a real-life context away from the runways and editorials. Also, their jobs exists on being able to SELL these products and their respective magazines. It wouldn’t be right to see Anna Wintour continuously wearing “last season’s” clothing when she’s trying to sell this season’s (or sell the aspiration of this season’s) collections.
    There are of course exceptions… take the extraordinary Anna Piaggi!!!

  106. Anonymous says:

    is because they are part of a huge machine wich is fuelled by money and power , the creativity and emotion behind a piece of design is not only in the last season garments. While I consider the garments itself pieces of art the idea of being “last-season” and “label” has more to do with business. Some people in the indutry is just making business and others are enjoying creative expression, The two things necessarily meet at one point and the challenge is to find a balance. All those editors desperate runing behind the latest with a ruler to measure success are definitely not finding it.

  107. missmilki says:

    Too true. I’ve never really looked up to any of those fashion editors as style icons, they don’t seem like ‘real life’ people to me. Its like models in magazines, they’re like an abstraction of the look we real life people might wear. They’re taller/thinner/prettier with more expensive clothes, perfect make-up and people to run around after them making them look good. Its a whole different world and I don’t relate to it. I think thats why your log is one of my favourite fashion blogs because yu mix it up and try different things – and tell us how your so excited when you buy an expensive pair of shoes or find something amazing in a charity shop. I can relate to that. its real. Great post.

  108. nanker says:

    I have to add that I find it funny to read a rant entry about ‘mass worshiping’ when you, yourself became/are becoming the object of a certain attention…brought to you by people who just as much rave about and are fans of your style (the climax being the comments by users on this very page claiming that they hate all that fuss about style icons…but outline that their fans of your style ! Match the irony).Fashion is what it is BECAUSE it becomes a contagion of some sort and because those references become iconic and INEVITABLE.Besides,why do you think people talk about Balmain or Balenciaga so much ? Is it just for the clothes or the people who wear them ? What came first in terms of trend ? Somehow, it seems to me that in this entry you’re confusing the terms ‘trendsetters’ and ‘trend followers’.What would Balmain be without E.Alt, Balenciaga without his clique of famous fans (from Charlotte Gainsbourg to Jennfer Conelly) and I’m not even talking about Marc Jacobs ?…You think you’re being more ‘individual’ because you found out about an unfamous fashion designer ? Well some people actually picked a brand who didn’t seem to be doing all so well (or even completely out of the loop fashion-wise) and NAMED it the ‘next best thing’.So far, E.Alt isn’t wearing Balmain because it’s ‘hype’, but because SHE made it hype and ‘iconic’, and that’s the nuance (and hell, if I was given a few Balmain pieces, I wouldn’t spit on them).You’re just like any other fashion fan, you’re searching for the piece that will make you look special,just like some fashion icons are finding new fashion references (and mix them with old or casual references : as far as I know, Roitfeld still have and wear her collection of punk pieces, and E.Alt wears topshop jeans with her Balenciaga vest).
    I’m just pretty much put off by that whole ‘Calimero’ attitude of yours (‘I’m such an outcast, I’m not like the others…Please excuse me if I’m so special…You don’t know ho w hard it is for me’) and that whole ‘find my fake squeal pitch’ comment was WAY out of line.I used to skip the text of your entries sometimes because I found that you were too much of an attention-seeker but I never thought of you as one of those arrogant ungrateful people who work in fashion.Now I do.

  109. susie_bubble says:

    I think that a lot of people are misreading my text as some sort of mass condemnation on editors….did I not say that their style is their own and of course they’re rocking their clothes with style and flair? Nanker of I course I realise the consequences of what these people do by wearing the clothes of a label and thus it becoming the hot thang…
    I’m not denying any of that. What I am saying and it’s purely an opinion…which I’m still allowed to have on this blog, right? Am I? Gosh, I hope so… shall I just hand over my Typepad log-in details to everyone to call the shots…
    The opinion is that…I PERSONALLY don’t get inspired by these people…that is all I’m saying. I’m allowed to express that opinion right? If you are inspired, there’s nothing wrong with that either. We can have different opinions right? I am trying. I might even take it upon me to do some sort of Louis Theroux-type investigation (don’t you love him!!!!!!). I have asked some people who wanted to snap Carine, Alt, Lanphear etc why they loved them so much, just purely out of curiosity and got a variety of answers which goes to show that the person who is inspired by them isn’t some sheep (and there is no way I was accusing ppl of being that…), but that they have personal opinions that are highly individualistic.
    I am GENUINELY mystified why I don’t get excited because in contradiction I LOVE the designers they wear and wax lyrical about catwalk designers all the time… it’s an odd dichotomy which I somehow can’t figure out…the post was pondering that question… to put it on in the rants and raves category might be misleading I guess…I should perhaps have an extra category called Ponderings…but then again all most posts have some sort of pondering tone to them….
    What I am therefore saying is that I would go back and re-read my text… with regards to the fake squeal remark, it was a touch on the sardonic side of things I admit…but then again I hate pat-pat sensible conclusions on posts… a bit of random joviality doesn’t hurt anyone. I’m not LITERALLY going to be fake squealing at anything (I’ve actually semi lost my voice so I can’t squeal at anything…).
    Anyhow… I have enjoyed the comments immensely…but please don’t take the post as some sort of banshee hating spree on fashion editors. It really isn’t. These posts are always tricky as they’re a trail of thoughts that are often incoherent…which is why they are few and far between…the reactions they got are varying – that I like –
    Also, Nanker, I believe you overestimate my so-called ‘following’… where is the evidence for this…. I would give readers more credit than that…. if ppl say they are fans of my style, I believe that they aren’t feverish at all….in fact, from what I can gather, most readers here aren’t blindly following anyone…. they may admire my style but that in itself can have many manifestations. I actually think that by and large people read the blog for a different sort of insight and inspiration from a number of things be it new labels, techniques, talents etc… as opposed to inspiration directly from myself… at least that’s what I gather from emails etc…
    Anyhow…. in any case I do apologise for the mis-categorisation of the post…it isn’t a rant…but more of a question mark? Yet to be answered I might add.

  110. franca says:

    Susie I adore your blog, but the whole “feel sorry for me I don’t know why I am not like everyone else / omg I don’t like mainstream stuff and I suffer for this” is really, really annoying.
    You’re not better than any fashionista, you simply dress differently, and masking your pride in this difference with fake “omg am I strange?” rants is just ridiculous and pathetic in my opinion.

  111. Tenshi says:

    I would imagine that it’s simply because they are too mainstream; too popular, too boring. You have elevated your expectations and unlike that of the average american housewife, (myself, who still pours over Vogue and fangirls occasionally) you prefer to hop off the beaten path and REALLY get adventurous with your wardrobe.
    Not just what sells to the public – which is what Vogue does, the long and short of it all.

  112. Tenshi says:

    Mmrph. *pauses mid-mouthful of cereal* I also have to mention that as a longtime internet blogger in one of the more dog-eat-dog sort of communities online, people will always bitch and moan. A good rule of thumb is to blog, skip the comments, and blog again. Otherwise you will most certainly find yourself in a blue-faced argument with a human being that more resembles a brick wall than the fleshy entities we are used to.
    <3 Take care.

  113. fran says:

    One of the most interesting pieces you have ever written… in my humble opinion. and without a doubt one of the most accurate ones.
    And u’re not the only one thinking like this, as per the 110 comments above.
    Its funny that we would think that the fashion forward people should be individuals in their own choices but at the end of the day they’re simply followers, with big and expensive tags on them. but that’s the true sad reality that fashion is a business like any other – and i guess you are starting to find all about that.
    Continue with your inspiring words and may i say… dare to be “different”

  114. Drusilla says:

    I fall into the massive, massive bunch of people who adore Carine, Emmannuelle et al’s style (but more than her style, I admire Carine much more for giving an interview in which she basically said ‘fuck handbags, I like pockets’- in a time when the It Bag was everything).
    That doesn’t mean I’d emulate them, or attempt to (I know my own budget and body too well)- but as for inspiration, I’m more likely to find in in the description of someone’s outfit in a book, or the memory of an image from long ago, than in something I see before my eyes right now.
    As for the claims about you going over to the dark side (I can kind of get that criticism of the Sart’s work though- his photographs aren’t what they were three years ago), I must say- you are in a different place, job-wise at the very least, from what you were when Style Bubble first began. You got there through your own passion and hard work, and no one can take that away from you. But you’re still part of that fash-insider world in some way, through your job, just as Roitfeld, Huynh, Lanphear, Teen Voguettes and co- only you’re a different kind of fashion insider, even if you don’t quite feel like one. That isn’t a bad thing, and it’s probably nothing you don’t know- you’re still the Susie we know and love. And opinion is opinion- you’re perfectly entitled to yours (which is perfectly valid- and honestly, I’d be more likely to engage in some squealy fangirling if I spotted you in the street than if I ran into Kate Lanphear- and I’d probably scare you a bit, too :))

  115. Giorgia says:

    Hi Susie!
    First of all, I want to say is that I’m italian, and then my english isn’t too good.
    I don’t know if anyone has pointed out this issue already, but I’m wondering if it would be the same loving fashion as we regulars do if we just found tons of “it items” on ours desks, and just assembling them in the right outfit.
    I don’t think that would be exiting at all.
    What I do love about fashion is the pursuit of the perfect item thrifting flee markets,vintage stores,second-hand shops… I would not like to give up that pursuit part,it’s the exiting element of loving fashion and desiring an uniqe style of my own.
    I do like arguing with my mum or friends about what to buy,if it fits well, wether it’s a bargain or not, and I’m so glad when I can find fabulous items for less, and be able to assemble them with varieties of others,into a precious outfit.
    I do love to be insipired by everything that can inspire me, and that includes also editors at FW, but they represent just musings among the others. What I like to see about their pics are not the it items but how they wear them.
    I’m often too annoyed by trends and it items, that I really don’t want to conform with everyone else wearing them.
    My grandma used to repeat me that a person is really stylish and elegant when she can wear a table cloth without people noticing it.

  116. This post was so on the money. I’ve been thinking a lot of the same thoughts, but in a more nasty fashion which I’ve largely kept to myself (I doubt I could have put it as eloquently as you did without spurting into some vitriolic rant). I hardly think these women are worship worthy for lifting a look straight off the runway–where is the stylistic creativity? And where is the personality of it all? I like nice, designer clothing as much as the next girl, but I also don’t evaluate an outfit’s awe-inspiringness based on its pricetag, knowing there are so many ways to innovate a much more inexpensive and economically sound alternative, while also maintaining a sense of self through it all.

  117. Lilyanne says:

    I completely agree. I’m so glad you are honest about your feelings and writing about them as such.
    I’ve pulled myself from the fashion industry because I couldn’t take it. I’m glad that someone with a “normal” (whatever that means) sensibility is inside and staying. Keep it up!!

  118. Shin says:

    I like to see what fashion editors wear even though I’m fully aware of the fact that they can afford to get any designer clothing they want and it is also part of their job to look on-trend. I think you can always look at different people, editors or fashion bloggers for inspiration and make your style your own.

  119. Bertrand says:

    I think a lot of people from the “fashion scene” (a nice way to avoid calling it fashion industry) are very eager to idolise established professionals because it somehow validate their career choice. In other words they probably idolise those big wigs hoping one day someone will idolise them too; Add to this the relentless thirst for romanesque gossiping a lot of them share and you will wonder “what would they talk about if they didnt had them big names ?”…
    Now about the Head-to-toe-new-season vs mix-n-macth-Dalston-market-style issue, i guess there are two schools anyway : organic and “synthetic” dressing. The organic can accomodate mistakes as well as financial difficults, as it doesnt strive for a perfected and homogenous feel but express the variety and at some extent modesty of the wearer, while the synthetic one is put together as a costume for theater, focusing usually on one big idea that is promoting the wearer’s identity as a “beyond human” being : an idol or an icon. I dunno if one is easyer than the other but for the synthetic dough sure makes it less complicated haha.

  120. sharon says:

    Personally I think the Vogue editors dress fantastically and that’s just expected in their line of work. Even though it might not be as thought-provoking when you can name everything you can see on their body down to their last pinky ring, at the end of the day what’s good is good. I think we just have to remember that when we seep through gasms of vintage blazers and bodycon minis or the 1928747th photo of Kate Lanphear’s wrists.

  121. Audrey says:

    Susie, I really enjoy your blog and your observations and opinions – generally so entertaining and interesting and informative. However, I really think you might want to rethink your genuine mystification and self-perpetuating self-deprecation package. Sometimes it’s all very vulnerably funny and relatable, but (in my opinion) it can tend towards the tediously skewed and arrogant realm…
    According to wikipedia (edited):
    “Self-deprecating humor is humor which relies on the observation of something negative about the person delivering it. Many comedians use self-deprecating humor to avoid seeming arrogant or pompous, and to help the audience identify with them. In this way, its use could be seen as an application of the rhetorical concept of ethos.
    Self-deprecation can also be used to better oneself in social situations.
    Self-deprecation also refers to making negative statements regarding one’s own appearance or abilities, such as saying “I’m so fat” or “I’m such an idiot”, often with the intended result that their friends will tell them that they really aren’t. Statements and patterns of behavior such as these may indicate self image or self esteem problems.”
    I myself prefer the definition on urbandictionary.com:
    “self-deprecation: Modesty abducted and bound to a pedestal”
    Also, isn’t it a given that there is a huge amount of misinterpretation/misunderstanding in every field? I’m sure many people working in the fashion industry have boring and stressful tasks that has nothing to do with fashion. (I’m a filmmaker and I fiddle with seemingly unrelated file code problems) How many people do you know genuinely think they’re fashion insiders and that they’re in a group? Or genuinely mystified they’re not? Maybe the post would have been more interesting if you’d offered the results of your Louis Theroux-style research efforts to initiate this debate/question. Once again my opinion only, of course, and it is your blog and your readership, so it’s a given that you can say and do whatever you damn well please.

  122. arline says:

    I get what you are saying, and I agree with you.
    Thank you for your honest opinions and what you do.

  123. coronaboomboom says:

    Spoken like a true style icon 😉

  124. diane pernet says:

    Susie, BRAVO. As it should be, it is always a pleasure to see and read you. xxxDiane

  125. susie_bubble says:

    Audrey, I wish I could do that investigatory piece… sadly like Theroux, I think I might find some participants to be rather unwilling! I actually think the comments that have amounted here make for a far better read than what I initially typed out which is usually the case when I write these long-winded paragraphs….exploring a lot of different opinions…
    I do want to say though I find it uncomfortable that people present these theories about me and what I’m like without knowing me in person, without having interacted with me properly… I guess the nature of the internet is that it does lean itself for people to quickly judge…. goes along with the pace of consuming info I suppose… there’s not really much I can do about that….but as I keep on saying, what I present on the blog can never be read as a whole and whilst it reflects aspects of my personality, in all honesty how can you know someone truly through what is essentially a fashion blog… I don’t presume things about other ppl’s personal lives through any other style blogs…. other than what dress/tights/shos they might like…. or maybe some of their ‘isms’….

  126. kim says:

    I don’t even know who these people are! I have a vague idea of Carine (French Vogue?) but the others no clue at all. Does that mean I’m unworthy of loving fashion? That’s what I’ve been wondering about the last few weeks (ah, and you thought you had issues 😉 ). Reading some style blogs (not yours btw) sometimes makes me feel a bit of a loser as I can’t name-drop and have no clue what ‘the latest it-style’ is. Quote from one of these blogs: “If you think you care about fashion (and fashion people), and aren’t reading Jak and Jil, you’re wrong. Go work at Urban Outfitters.”. This had me pondering for a while – maybe I really am not interested in fashion. I guess I’m just interested in style, and I’ll define what that is myself.
    Oh, for what it’s worth, I never really noticed your supposed Calimero complex, and I usually have a very low tolerance when it comes to those things. Don’t give to much thought about it.

  127. Even if you WERE some fabulous social swan hanging out with the toast of Paris, I think you’d always keep your singular style.
    And for what it’s worth I think Kate Lanphear looks like a raggedy 12 year old boy.

  128. Hapsical says:

    Great post, I agree with nearly everything you said BUT unlike you I can still get excited when I see these people wearing amazing high fashion, it’s just a different kind of excitement from when I see someone with a look like yours (bit of DIY, bit of found, bit of vintage, bit of obscure designer etc.) which has had more effort and less money put into it.
    I just enjoy seeing some of the most incredible and expensive (and ridiculous) pieces of high fashion being worn off the runway in more ‘real’ scenarios by big editors. I agree ‘hero worship’ of Balmain-clad editors by a gullible public is a bit silly, but I still enjoy seeing them rock the runway looks as much as I enjoy seeing people with more individual looks.

  129. b says:

    amen to that!

  130. Wow have just got be 130 person to comment – haven’t read one but all I can say in the midst of taking a break from essay writing is how utterly stupendous. I wish I could have remarked upon this subject matter so elequently!
    mind you I would shriek if I swa anna wintour, not because of her style but I love her fierceness – it is so wrong but so right!

  131. Rachie-pie says:

    wow great post! I totally agree with you and I have been waiting to read something like this, and to not only think it in my head!!

  132. ezzer says:

    def one of the most truest things ever posted on a fashion focused blog. I also nod along at every sentence. Individual style has got to be the way ahead.

  133. Pippa says:

    Bang on, Susie. You are so right. I think people who work in the fashion industry – myself included – can sometimes put enormous pressure on ourselves to keep up with the women we see so gloriously decked out on the pages of the glossies we devour. I started off as a fashion magpie who was very much into mixing up a whole bunch of stuff; but the further you get into the fashion world, unless you are incredibly true to yourself, the more you feel yourself getting sucked into thinking, “i must look like this or this to be truly fashion-forward”. So out you go and buy the harem pants, leather jacket and spike heels. Personally, my budget cannot stretch to cover half the labels these women sport, and it probably never will. So I mix old op-shop pieces with affordable Australian labels that nobody overseas has probably ever heard of. At least that way I won’t get sucked into the void of being a Fashion Clone.

  134. lady coveted says:

    ‘I’m beginning to see why it is I’m one of those odd few who aren’t treating these people as ‘goddesses”
    actually, you’re not one of the few, most people don’t share this sentiment you described by of bunch of fashion obsessed sheep who don’t have the confidence to develop their own taste.
    after going to a few fashion weeks, and talking to other bloggers about this, these kinds of crazy idolization, and obsessions with who’s ‘somebody’ is absolutely revolting. there were a few bloggers who were so turned off by fashion after this fashion week madness (opting not to go to fashion week all together…even if it is in their own back yard), and i can’t say that i blame them. i had similar sentiments… for reasons i shouldn’t comment here.

  135. evie says:

    So many comments! I had quite a few things to say, but they’ve already been said to death here. In summary, I love Carine’s style if only because designer or not, I don’t believe many can carry off what she wears. And I am in awe of anyone who are able to pull off what they wear AND not give a damn what ppl think.
    To end this comment on a lighter note, I had a real LOL moment when I read this: “I was silently thinking that there was no need to start bringing deity-talk into the matter.” You are hilarious…

  136. Cyp says:

    Oh Susie. Wait until you have the funds.

  137. hrg says:

    YOU ARE A GEM! thank you thank you thank you

  138. Natassja says:

    I totally agree that a good outift should have at least a hint of mystery.
    It’s so uninspiring when my teenage peers buy their clothes from Topshop and Topshop only (which, can I point out, the majority of us youngsters cannot afford). It means that everyone will know where they bought their clothes, eliminating possible conversations starters like “Oh wow, where did you get that dress from?”
    I think it’s much more interesting to mix vintage, high street, DIY creations, not well known designers, etc, just like you do Susie. The element of the unknown makes your outfits interesting and also memorable.
    Plus, fashion magazine editors rarely show us anything that hasn’t been seen on the catwalk. Their head-to-toe designer ensembles just look a bit costumey. That said, I must claim Kate Lanphear as an exception. She wears mostly designers but sticks to her style.

  139. Jeralyn says:

    I agree with so much of what you just said, but I often think about in different terms. Basically when someone is rich and able to afford everything they see in an ad or everything from a designer they like–it just ends up being a bit boring even though I, of course, covet various pieces of their wardrobe. But where’s the challenge? Where’s the imagination and innovation? I also get frustrated when people are able to jump on certain trends because they can afford it so then they are able to look really cool without ever really TRYING…

  140. so true! and it always cracked me up when people praise street photogs for finding such great fashion on the streets, when they are all hanging outside or at the shows. it’s like being amazed at finding elephants at the circus.

  141. Charlotte says:


  142. Avarine says:

    dude, i agree with you. i am much less of a fashion lover than you, susie, i don’t look at collections or different designers or anything, but i am heaps interested in seeing what people on the street are wearing. i love individual people’s creativity in what they decide to wear much more than where each piece came from… but that’s just me, hey.

  143. ambika says:

    Given that I hate when my non-designer stuff comes from boring, standard places, I completely identify. I like when my belongings, clothes especially, have a story. Whether it’s something I made, or altered, inherited from a friend, or dug out of a thrift shop.

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