Lurve is In the Air

Lurve is In the Air

"LURVE is an independent magazine, led by a team of passionate people who were looking for a fashion publication ahead of trends and with more depth,yet visually striking. Miles away from the usual fashion glossy, the bimonthly magazine puts the emphasis on emerging designers and artists, new talents and creators of ourfuture."

This will be all over the blogs within a few hours I'm sure and I hate posting press releases that have clearly been blank emailed to about a gazillion people but how could I NOT be intrigued by the statement above, the title of the magazine which I thought was some sort of jibe at the recently launched-LOVE magazine and the fairly limited info about the mag…

-I'm assuming it's US-based because of the price of $20 (not completely unreasonable if it's a bimonthly and it's fairly substantial) which I'm sure a lot of you will jump for joy seeing as there is a lack of fashion indies over the pond compared to Europe.  Fashionista was only recently complaining of the differences between Conde Nast UK and Conde Nast US, given that the former has just launched a new glossy.  So maybe this will be something to "Hurrah!" about.  Except people in the USA don't say "Hurrah!"….Ooops…

-They're putting out a democratic vibe with the first issue themed around NO, due out in April asking people to DO, INVENT, THINK and FEEL – possible motion for fashion DIY's?  Certainly doesn't look like it from the slick format of the cover but we shall see.

-Something a bit like Lula?  Charles Anastase ad (is it sad that I really like this shot…) on the back cover is just a minor clue…

-Terence Koh, Francine Spiegel, Meryl Smith and Chadwick Tyler are some of the names that are being talked up in the first issue meaning I'm guessing the cross-section over art, fashion and photography is fairly even in the mag.

-The bit that intrigues the most and will have me pre-ordering a copy is this: "Emphasis on emerging designers and artists, new talents and creators of our future."  Yes, please – more of that in beautiful glossy format…

**EDIT** So the peeps at Lurve very QUICKLY emailed me to add a few notes to my random observations.  They came up with the name LURVE before Conde Nast had even announced Love magazine's arrival.  So it's not some sort of comeback dig at Katie Grand.  In crytic fashion, they say they're not US-based and that LURVE is from everywhere!  Indeed…

Lurve1



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27 comments

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  1. John

    2009-03-19 at 9:17 AM

    Haha I love that Anastase ad!
    “(Emphasis on emerging designers and artists, new talents and creators of our future.) Yes, please – more of that in beautiful glossy format…”
    hear hear

  2. Lucy - The Fashion Setter

    2009-03-19 at 9:50 AM

    I’m intrigued… Nom actually I can wait to read it! I’m always so curious about new magazines… most of them are disappointing, I hope this is not the case =)
    http://thefashionsetter.blogspot.com

  3. carlotta

    2009-03-19 at 9:54 AM

    the cover looks delightful it does have a lula-esque vibe

  4. Laura

    2009-03-19 at 10:01 AM

    the anastase ad it amazing.
    This sounds really promising. I hope it does stick to its guns and publishes realy unknown talent. It would be a great outlet for them
    http://aforteforfashion.blogspot.com

  5. Mia

    2009-03-19 at 10:20 AM

    hmmmmmmmmmm all we can do is hope!
    do you know where it will be avaliable to get in April?
    I agree, lurve that Anastase ad too!

  6. christine

    2009-03-19 at 11:46 AM

    anastase is mad lurve.
    this mag is going to be great.

  7. Emma Watson Sunglasses

    2009-03-19 at 1:33 PM

    Lurve Mag helped emerging designers to promote their designs and gives them a platform wherein they could display their potential.

  8. evonne

    2009-03-19 at 1:49 PM

    HELLO~~LIKE THIS..

  9. WendyB

    2009-03-19 at 2:18 PM

    Funny….

  10. diane

    2009-03-19 at 3:30 PM

    It’s really a matter of wait and see. One can only hope…. xo

  11. Ashley

    2009-03-19 at 4:02 PM

    Oh I think I lurve this! Annie Hall is one of my favorite movies, and anything inspired by that is bound to be worth some time!
    -Ashley
    http://breakfastatsaks.blogspot.com

  12. Olya

    2009-03-19 at 4:03 PM

    I added your wonderful blog to my blog roll. Hope you don’t mind 🙂

  13. coco

    2009-03-19 at 4:06 PM

    Interesting. I wonder what the team at Love think of this – even though they didn’t copy.

  14. Alicia

    2009-03-19 at 4:45 PM

    Nice! I love indie mags and this one seems very interesting.

  15. Winnie

    2009-03-19 at 4:55 PM

    Love and Lurve. Haha, I suppose you cant help but compare them! May well have to check this mag out.

  16. bea

    2009-03-19 at 5:10 PM

    love your blog, keep it up.
    take a look at this store too if you haven’t heard about it yet, its like kitson with a little more designer edge.
    http://www.envye.com

  17. The Style Diaries

    2009-03-19 at 5:16 PM

    I’m inspired x

  18. hapsical

    2009-03-19 at 11:32 PM

    I wonder if it will last? Lots of magazine upstarts don’t seem to last long unless they’re backed by a big company.. I certainly won’t be forking out $20 (esp at the current exchange rate) even if it’s bimonthly..
    http://hapsical.blogspot.com

  19. hdpunkie

    2009-03-20 at 7:29 AM

    They are based in Paris! i didnt know it was out already, thanks for the info, i’ll have my copy sent then!

  20. miriam

    2009-03-20 at 7:39 AM

    sweet, you got me intrigued now! love your blog!

  21. hdpunkie

    2009-03-20 at 8:17 AM

    well, my misunderstanding sorry, it’ll be out in early april and sold at colette, and that’s something to buy, REALLY!!

  22. adreamer

    2009-03-20 at 11:51 AM

    it does look great! shame about the title being so similar. hmmm is it coming to australia any time soon?

  23. Trashforce Reaper

    2009-03-20 at 2:58 PM

    I am very excited about this magazine, in a totally unbiased way.
    I can’t believe I have been reading Style Bubble for what seems like about five years – the first fashion blog I ever read would you believe it – and yet I’ve not added it to my links list. Will rectify this immediately.

  24. Becca

    2009-03-22 at 8:29 PM

    definitely looks interesting..

  25. Ray Ban sunglass

    2011-03-15 at 8:40 AM

    Fashionista was only recently complaining !

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