Gutted after finding out a pizza place we wanted to try out was closed, the boyf and I sauntered up Berwick Street towards Oxford Street, wanting to seek solace in Beard Papa’s instead…

We walk past one of those non-descript, supremely cheesy/cheap clothing stores that litters the crap end of Oxford Street…

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Me: Ok, is it me or is that pink dress in the window looking really nice….

Boyf: I’m thirsty, I need a drink….

Me: Seriously… those different layers of ruffles… that shade of pink… dear lord… I think I’m rather liking it…

Boyf: Ok, but if we’re gonna go in there, it has to be a fast and sharp operation…

Me: Ok…we’re going in, we’re going in, oh dear lord, there’s a guy fixing computers and mobile phones there…

Boyf: Don’t lose sight of the target!  Pink dress, pay, get out and then thirst quenching…

Me: Ok, ok ok *spots pink dress immediately*.  Ah…it comes in blue as well…

Boyf: Blue looks cheap.  Pink is better.

Me: Ok, ok, ok… oh my god, it’s ¬£7!  That’s disgusting…

Boyf: The till is up there…

Me: *Wide eyed* The jewellery is ¬£1 a piece or 7 pieces for ¬£6… wow, this is very very mint (Susie Bubble language for ‘It’s so bad, it’s cool…’)

Boyf: Pay!

Me: Wow… I haven’t paid for a dress with cash in a while…

Boyf: Let’s get out through the back door. 

*We leave through the suspicous looking side door at the back*

Boyf: I think I could smell ‘cheap’ back there…

Me: I feel really really dirty… let’s go to Beard Papa’s and stuff ourselves with cream puffs just to go completely mental…

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(Yes, I am REALLY rinsing the new Pierre Hardy x Louise Goldin ankle boots…) 

Andcrewchair_2 I don’t really know what to say about Andrea Crews in that IT is hard to define….what DOESN’T this French active creative collective do?  I say collective because Andrea Crews is a culminative effort with Maroussia Rebecq being the founder.  I say active creative because they mix it up fashion, art, music and a lot of fun, all the while, working with humanitarian projects, schools and communities to send out their message.  What is the message?  It’s something that probably doesn’t sound very to us but when Rebecq started in 1999 to recycle clothing to reinterpret them, Andrea Crews, the label was one of the first to really get the idea of ‘post vintage’ out there.  She dramatically changes the raw materials so that in the end, they are beyond recognition…

She has taken her recycle and remake workshops all over the world…      

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If you plough through her biography and ideas, you get such a multi-faceted idea of what Andrea Crews is all about that you might end up confusing yourself.  The confusion continues as you check out all the galleries in the different sections of her site; fashion, art and activism…

Andcrewcolette If you’re a Parisian you might have seen her latest project a month ago at Colette when she participated in a SWAP project with art collective Item IdemHintmag and Playlust also got involved in the shenanigans.  The thing that really strikes me about what Andrea Crews does, and also what another Parisian designer Sakina M’Sa did with her ‘L’Etoffe des Heroines’ project (which Georgina of Da Scaree Fash Post alerted me to…) are the genuine motives behind it.  Labels like Noki which have a similar concept to Andrea Crews, are on the London Fashion Week schedule and their main concern is ‘fashion’ whereas Andrea Crews just wants to get the idea of recycling clothes and reusing stuff into the public consciousness, which though is an idea that we have all known about for years, hasn’t REALLY taken off in the way that it should.

Her e-shop offers up a choice selection of what Andrea Crews does.  Clothing wise, it is her TWIST range which seems to have yielded the best results for me… making tops that are vintage fabricated but contemporary in appearance.  The onesies are also a good bet though and the floral one with the dropped crotch pants (you say MC Hammer/Aladdin, I say dropped crotch… what can I say…I’m a classy kinda gal…) is surprisingly getting my vote.

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The jumpers are all jumbled up/messed up and some of them have a face on them… me like….

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The e-shop might strike some as a bit ‘fluokids’ (that NR term is not popping up because it’s just appallingly dated and irrelevant…) but hunt through and these leather collars, belts and braces would surely take anyone’s fancy. 

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Vintage shoes get a revamp which prompts me to think about buying some mouldy old vintage pumps and doing something to them, for the sake of them being so cheap to acquire in the first place.  ‘Vintage’ doesn’t always mean ‘sacred’ and you’re not necessarily going to be ‘destroying’ something if you jazz up a vintage piece.

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So ok, the accessories do get a bit ‘I’m posing for Super Super magazine’ but as always, the surrounding context just needs to be tweaked to get these working.   

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No wonder seasons are becoming rather pointless in fashion when AW08 clothing is being used in shoots like these and comes off looking….very spring summer.  The bright Brooklyn sunshine flooded to the advantage of the clothes in this Coutorture.com produced editorial: ‘Summer in the City’.  Karen Walker and Catherine Holstein bright yellow and vibrant navy (didn’t think the colour could look this vivid…) basically pops against the backgrounds. 

What started as a fashion blog one-stop-drop aggregator has now turned into a site that is producing their own content and as more and more sites are upping their game, I think it’s safe to say that fashion editorials online are going full steam ahead and my surfing hours are probably going to fast become eye-candy filled.          

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The images were wonderfully shot by Robert Christian Malmberg which led me to even more eye candy, especially in his Conceptual portfolio…

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If I didn’t follow up on my curiosity trails, I think I might go to the graves with about a gazillion question and it seems in online fashion, those trails are growing by the day.  Are the sites down or up?  Are they live?  What is this weird holding page that I’m on?  It’s all very ‘Ta-da!’ when whatever site is finallyu unveiled.  So the big ‘ta-da’ came for Shop Curious which I wondered about a while ago and whilst I’m not blown away or yanking out my credit card, it does healthily contribute to what Shop Curious call the shopping equivalent of ‘slow food’.  As in carefully saving up for beautiful things as a backlash against the fast-paced consumer frenzy.  The selection of vintage clothes and accessories and some contemporary items isn’t exactly entirely to my taste but still, these items jump out at me. 

Perhaps as I grow up a bit, I will slowly advance into being able to digest this ‘slow food’.  Right now my mindset is such that I feel like I can get similar items for a lot less, not to take away anything from Shop Curious’ ethos which is a postive one.  Their shop blog is also a well-written one that isn’t purely about product placement but seems to want to bring out intelligent discussion too.

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They are also feeding my feather obsession with their belts, hats and headbands which are a little more affordable…

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