Here we go round the new Mulberry bush!

Here we go round the new Mulberry bush!

To say that Mulberry has had a bit of a rocky start after the departure of Stuart Vevers would be an understatement.  First there was a lot of excitement over Katie Grand, editor of Pop magazine, taking over as creative director.  Then she stepped down but I believe continues to consult.  Now Emma Hill, who helped launched Marc by Marc Jacobs accessories heads up the design team.  But after seeing the AW08-09 Mulberry presentation yesterday, it was exactly the sort of direction that I thought would follow if Grand had taken on the position so it’s all still exciting to see as the brand is shifting and starting to cater to customers who are not yummy mummies in Notting Hill carrying their trusty and reliable oak Roxanne/Bayswater (not indicative of every Mulberry customer of course!).  I missed the hourly shows they had going on but snapped some stuff anyhow…      

The clothing line was described as ‘non-fashion’, taking a 90’s cue of mismatching, layers and a certain unprettiness.  All of this means that of course the effect was still highly attractive and actually… very FASHION, as opposed to ‘non’.  I was expecting something along the lines of Aquascutum, classic with a quirk, that sort of thing.  But I found orange faux fur, baby pink tissue-like textures, a lot of fuzziness which was then prettified with sweet ruched dresses in fresh girly colours and a tiara/heart shaped glasses or two.  Mulberry have cleverly taken the mixing and matching elements of what most young-ish style-obsessed girls do and applied it to the clothes.         

Prada AW07-8 Muppet-esque yes…. but so right for all the voluminous textures going on for next season. 

The digital print on this dress is really interesting. 

Surly and slouchy poses.  It’s all so hard carrying a deliciously juicy coloured Mulberry bag isn’t it? 

This dress which comes in pink or grey was so wonderful to touch and weighty too which shows a lot of fabric has gone into it, warranting what is probably a ‘Yikes’ price tag. 

Had to take a pic of the manbag that I wouldn’t mind stealing and the thickness of these socks which goes so well with the delicate shoes. 

Menswear… I want some oven mitts too…

Of course the clothes really can’t be seen properly in context if there are no bags.   Whilst the clothes have taken a vastly different direction, the thing that sort of makes them work as ensembles are the bags which pull them together.  They have kept reissuing the classic shapes but of course in different finishes and fabrics… the Bayswater in dark blue patent leopard print and glittery fur (it all sounds a bit wack when I type it but did look far better in person….). 

More of the furry stuff in a dark blue….

Repeating the success of snakeskin purple Mabel bag, they have got more colours going on here…

Then the juicy brights which were my favourite as they add a bright but not overly showy punch to the collection of clothes…

Finally, I had to gasp at the shoes which Jonathan Kelsey (his new site is quite a bit of awesomeness…) has produced in collaboration with Mulberry…. the lilac pointy brogues, the multistrapped taupe heels…. was tempted to try them on there and but for now, it remains on the ‘To try on shamelessly in Harrods and Not Buy’ list…(am I the only one who does that?)


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  1. Stella

    2008-02-15 at 4:29 PM

    Love the manbag and the dress…oh my. I never usually covet designer clothes, but that dress…

  2. WendyB

    2008-02-15 at 4:49 PM

    Love those purple shoes.

  3. Zara

    2008-02-15 at 5:27 PM

    I find it dangerous to try on delicious shoes in Harrods because once I try on a pair that tickles my fancy, I can’t get them out of my head for ages! LOVE those juicy bright mabels… oh how they taunt me…
    Keep up the good work with your blog, you are such an inspiration to me- juggling a full time job and all this fashion research/writing is no mean feat! Are you going to LDN fashion weekend?
    Quick question, if I may- what laptop replacement did you buy after the gucci fiasco (much sympathy sent your way!) because my holborn flat recently got burgaled by a druggie (sniff) and I was looking to get a replacement. If I remember you had the Sony VAIO before? Did you buy it again? Am tempted to rebuy a macbook purely for the aesthetic value….

  4. Winnie

    2008-02-15 at 5:34 PM

    I rarely take an interest in Mulberry but i love those multistrapped heels and it’s nice to see the classic style hangbags recieving a bit of a revamp with those colours.

  5. enc

    2008-02-15 at 5:44 PM

    I don’t have the heart to try on things I know I won’t buy, too depressing. I want those flat brogues so much! Also, that crinkled dress was fantastic.

  6. stacy

    2008-02-15 at 5:55 PM

    I too can’t try on things I cannot afford. I will end up loving it and buying it anyways and then not be able to each anymore.
    But the orange bag is perfect. Also with the orange sweater in the post below.

  7. stacy

    2008-02-15 at 5:56 PM

    I too can’t try on things I cannot afford. I will end up loving it and buying it anyways and then not be able to eat anymore.
    But the orange bag is perfect. Also with the orange sweater in the post below.

  8. Suzanna

    2008-02-15 at 5:56 PM

    Yes, indeed, those lilac pointy shoes are the thing to have, as are the fuchsia stiletto ones AND that Bayswater bag in glittery fur and probably the Muppetized jacket as well; I’d stay well away from that store myself.
    I’d probably not wear that lilac shoe. It would get dirty too easily unless one carried it in the Bayswater bag and only wore it indoors. If a smear/smudge marred the shoe, one would have to spend the day in the throes of obsessively admiring the dirty desecration, and that would not be fun at all.

  9. Drusilla

    2008-02-15 at 6:21 PM

    I just got a pair of white non-pointy shoes, I shouldn’t be lusting after those lilacs so quick! It does look and sound like it’s a good clothing collection, though- hope they keep it up.

  10. Lady Coveted

    2008-02-15 at 6:51 PM

    ohmygosh,, i am in love, those shoes are beautiful!

  11. *flora

    2008-02-15 at 7:16 PM

    truely a step onto interesting terretorries. let’s see where it’s heading.
    as far as i know mulberry has a charity cooperation ongoing with “gap” these days. speaking of signature bags that they launched in canvas’n bright colors for the american casualwear label.
    thx for sharing this insight almost live 😉
    greets *FLORA

  12. Rebecca

    2008-02-15 at 7:32 PM

    Great blog! I just discovered it and will come back.;-)
    Stop by mine if you get a chance.

  13. Hebden

    2008-02-15 at 7:40 PM

    I really like this…but I do feel a bit of nostalgia for the tweedy, Colonel Blimp-y, Mulberry of days gone by.

  14. Fashion Frenzy

    2008-02-15 at 9:13 PM


  15. Hailey

    2008-02-15 at 9:45 PM

    I think I just saw you on facehunter!!!!
    you look great 😉

  16. Luce

    2008-02-15 at 10:22 PM

    yeah i just saw that too! The skirt you’re wearing is kickass.

  17. Live Fabulously

    2008-02-15 at 10:55 PM

    Love all the shoes! I’d get every pair if I could.

  18. mlycameron

    2008-02-16 at 1:46 AM

    Susie, you’ve been snapped again by facehunter.

  19. Becky

    2008-02-16 at 2:11 AM

    I have made special 2 hour train trips to Harrods/Selfridges just for the pleasure of trying on shit I can’t afford, so I’m completely with you on this one, Susie. Hell, I can’t even afford Topshop so it’s all fantasyland to me. I love taking photos of myself in the changing room in whatever unfeasible garmwent I have selected – I can own that image and the way I felt in that moment forever. I still treaure the memory of trying on 6 inch Dior Samurai heels — it was glorious and they only let me try the right foot!

  20. miss woo

    2008-02-16 at 1:19 PM

    Designer bags tend to pass me by in general, but the pointy shoes are truly fabulous. (esp. purple!)

  21. Cee-Cee

    2008-02-16 at 1:28 PM

    i want a mulberry bag so baaad.the shoes are amazing!im craving for the purple ones/

  22. susie_bubble

    2008-02-16 at 3:13 PM

    Zara: I bought a Toshiba Satellite because the PC World guy kept on telling me really bad things about Sony Vaio…. but I’m planning on buying a Macbook as well as I like to have both on hand…
    Oh dear lord… that Facehunter pic of me is truly horrendous…granted… I am still ill and it was incredibly windy and Yvan had to take it in a rush to catch the LFW bus to the next show….. ack… or I’m just doomed to have terrible Facehunter pics….

  23. EJ

    2008-02-16 at 11:22 PM

    susie, is that who i think it is pulling a really weird face, or do all models just look the same?


    2008-02-17 at 12:13 PM

    I’m DYING for the purple winklepickers! OMG OMG!

  25. Annie

    2008-02-18 at 3:38 PM

    Such fabulous bags.

  26. alicepleasance

    2008-02-18 at 6:05 PM

    Oops, I missed this post (how could I?!?) until now and now I’m in love withe the “Yikes” price tagged dress…

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