Teenage Dreams

I’m going to tell you a bit of a secret and then you may laugh.  As much as blogging is a deep pleasure of mine and as much as Style Bubble is sort of like my style offspring, what I have always ultimately wanted to do was get a Nylon/Teen Vogue/Jalouse hybrid magazine based in London started.  Yes, laugh it up.  Print is dead?  Not to me it isn’t, as I’ve said time and time again….  Yes, laugh it up some more that I want to delve into that tricky market of ‘young women’ with as broad an age range as 13-25 yrs when I am in fact just beginning to ease out of that age group.  It may well be that I have Peter Pan syndrome and haven’t an inclination to grow up but I think it’s the style exploration, development and experimentation (which I’m still experiencing) aspect of those formative years that makes me yearn to put my ideas (which are literally burning my head these days….) in a mag.  Alas, with zero experience or professionalism, sadly, this is a wee dream that ranks right up there with wanting to be an astronaut or a lion tamer or probably even both.      

In my style gestation years between the age of 14 and 18, I consumed Teen Vogue and Nylon with great gusto, pondering why in the UK, we lacked an equivalent, despite the number of times I read in those very magazines that they revered British streetstyle, designers and sneakily I thought, ‘Hmmph…. me thinks if there was a UK version, it could really POP!’.  When Just 17, the teen mag that was ish-close to being a British Teen Vogue equivalent, changed its name to J-17, it all went a bit downhill and eventually folded in 2004.  Since then nothing has really replaced it nor has there been any big attempt to develop a new magazine for ‘young women’ to my knowledge.  By no means, am I saying that Teen Vogue and Nylon are perfect specimens of this genre of magazine, but pulling the different elements of experimental/hopeful/vibrant editorials, a broad range of music, film, book reviews that gives credit to teenagers who are just as much into cultural consumption as adults, DIY ideas that actually give decent results as opposed to shoddy Blue Peter projects gone wrong and just a voice that is fresh…all of that together and coupled with the fact that fashion talent and shopping in the UK is extremely rich and varied and I’d be chomping to read that growing up.  Why this imaginary hybrid does not exist exist?  I haven’t a clue…  Perhaps someone in the higher fashion echelons who has brainwaved this idea would like to educate me so that I can kill off this silly dream and go about my normal fuzzy-headed way.

A while back, Modette, a Swedish fashion magazine that is the exact sort of hybrid that I would love to see in the UK launched in March 2007 but after seven issues, it folded.  An active website remains but it begs the question of why it failed to take off in-print.  I only ask because having been sent all the issues as I contributed a ‘Letter from London’-esque article for each issue, I conclude that from the visual aesthetics (seeing as I don’t read Swedish!) and the range of content (that would be me making intelligent guesses as to what it’s all about…), I can envisage many a gal picking this up IF it is in the sub ¬£3 mark (Modette was priced at around ¬£3.50… not bad for the amount of content and considering that Sweden is slightly on the expensive side of things…).  I therefore use Modette as a prime example of the sort of content that I would imagine my fantasy mag to include…

Fashion spreads that feature both mid-range and high street clothes in ways that are both imaginative and accessible.

Fashion spreads that feature the stuff no one can really afford but can also dream about a little seeing as it’s styled ever so whimsically.

Fashion banter that is tongue-in-cheek // Model talk.  I’m not sure how many teens are into model talk but judging from the enthusiasm seen in forums, it deserves some page space.

An introduction to fashion talent that people may not necessarily know about and fashion spreads that use designers that may not be available in the UK as such but is still a visual induction on that designer.  In the context of Swedish mag Modette, they have talked up Brit designers Aminaka Wilmont and Louise Gray (one of her dresses will certainly see me through some summer play days IMO). 

Unpredictable feature pieces that are interesting and insightful.  What goes into the construction of a Christopher Kane velvet dress as exemplified here and musicians/bands and their costume designers.

Encouraging readers to take inspiration from history in the context of film, fashion, music and picking out unlikely style icons.  Here is a feature on the tracings of nautical attire and on female aviator style as inspired by Amelia Earhart.   

Shop features that are practical and realistic as opposed to airy-fairy and expensive.  Such as this guide to discount outlet shopping and a vintage shopping guide to Coppenhagen. 

Various streetstyle pages from cities around the world to show us what’s being worn ‘for realz’ // Opaque black tights test aka practical product tests that quite often I’ll see in Jap/HK beauty mags. 

Trend inspirations that can be seen as obscure and are cultural reference orientated such as this spread about the TV show ‘Dallas’ and the fashion that ensues and a selection of ‘geek’ glasses as worn by Thora Birch’s character in the film Ghost World. 

So, all of this, added with writing that isn’t eye-rollingly mundane/patronising/tween-ish and an attitude that encourages diversity in style and taking a personal journey in style as opposed to homogenising oneself to fit in with the crowd and basically, that is my vision.  I therefore must conclude that probably only 5 people in the country will buy such a magazine and the dream is thus killed.

It was good to fantasise for about 20 minutes though….

83 Replies to “Teenage Dreams”

  1. I love teen magazines! I used to buy J-17 (and read its teen story serial obsseively), before moving on to Elle Girl and Teen Vogue (which I still buy now) I also been buying Zipper magazine since I was 15, talk about arrested delevopment. I have no idea that the Modette was even launched in the UK, otherwise I would have nab myself a copy.

  2. Susie, I think you shouldn’t give up this dream ‚Äî you should definitely look into it. And if you do end up starting a magazine, I would like to come work for you. 🙂 …Seriously.

  3. Miss Woo: Modette was never launched in the UK… purely Sweden only! But I use it as an example that could be replicated albeit with some differences… in the UK.
    Erin: Will ya? Yay…. I’ll also dream up a lush office for us!

  4. I really, really wish your last sentence wasn’t so true! Creating a fashion-based, smart teen mag with none of the real life / problem page crap was always my dream (my nickname at Uni was ‘Just 17 Gemma’ at one point) but I always hit the same brick wall – it just won’t sell in the UK because you have to be mainstream and affordable to make any money (*cough*). The sad news is the majority of the teen market in the UK is not sophisticated enough to soak up the culture of a smarter mag just yet (though things are changing, look at all your readers, so I still hold out a bit of hope that a UK Teen Vogue will eventually launch).

  5. Susie, I am honestly serious. I would go talk to some people who know about starting up magazines. I dream of a magazine with creative, inspiring spreads and articles that are smart, witty, and relatable. I know you could bring this to life.
    I am a journalism major, so I know the how’s of journalism. Maybe I’m looking too far into the future…but seriously.

  6. I can’t believe that’s it for Modette! I picked up a copy when i was on holidays in Stockholm a couple of months back and thought it was an absolute gem.

  7. Print isn’t dead! It will never be!
    I think it would be a marvelous idea if you started a magazine with such inspirations. Killer.

  8. I’m 15 and it’s so disappointing not being able to have a magazine like Modette for the UK! I live in Wales and it’s fairly mundane, but I love to read about fashion and the likes of Vogue and Elle (although I buy them regularly) are quite alienating and inaccessible to me, and Nylon is American so there’s still a separation. It would be exciting to have something that was inspiring yet tangible for my age.
    On a side note, thanks for mentioning The Tokyo Look Book a few months ago; I read it and thought it was really interesting.

  9. “I therefore must conclude that probably only 5 people in the country will buy such a magazine and the dream is thus killed.”
    aah, you just say that to hear the opposite… 😉
    no really, it’s a perfect mix and i regret that i just came to know Modette when it was already folded.

  10. yep, it might be tricky market wise but I am sure that your concept would appeal to all the peter pan who keep experimenting whatever their age. Maybe you shouldn’t think about the age target or the market and just do your thing. I would rush on such a magazine (I just went magazine browsing and got a bit frustated) and I would as well beg to send some contributions. Get some professional advices Susie because you have the eye and the words. Good luck!

  11. Hey susie,
    i think you have a real eye for fashion and I love reading your blog whenever I can. Your ideas for this hybrid mag are unique and interesting which is why I think your should do whatever possible to go for your dream and start up this mag. I’d def would be loyal a customer.

  12. How I would have devoured such a magazine when I was in my late teens! Just Seventeen and 19 just didn’t really cut the mustard (and was it 19 that had a “position of the month” thing? In a mag that, despite the name, was aimed at 15 -17 year olds?). I never came across Teen Vogue at that age although I would occasionally buy grown-up Vogue and wonder how to replicated the looks on a teenage budget back in the days before Topshop came to Ireland.
    Oh that Modette had been around for me! And, well, in print and in English. 🙂

  13. I am 15 and me and my mates all just read your blog. Please, Please don’t give up on your dream! Your magazine sounds perfect!
    Your absolutely right…there is no magazine in England which is exactly what you want.
    Modette sounds fabulous and i am so bummed that I have missed out on getting it! I have tried going on their website but didn’t get very far as I can’t read swedish… 🙁
    If you do one day start your magazine then please tell me and I will come and work with you! All I want to do is work for a magazine and to work for a mag, like the one you want, would be an honour!
    Bubi…and good luck…x

  14. 4 words: i love your blog
    actually these are the real 4 words: never’s too late!!
    i dont get why you are hesitating, i am sure that you would do a terrific job, and i positive that it is the dream of all the girls(and boys) that read your blog for you to make a magazine, because you know exactly what we like to read about and what fashion is all about..!
    great post:it must’ve took you a lot of time to scan all those photos and write all this <3

  15. remember elle girl? that was fab! if only it had continued for a few years it would have reached the new indie-girl explosion and may have been a bit more successful. Maybe it’s because now for teens you have to act so orginal and unconformist, so reading a magazine shows you are listening and exposing yourself to what hundreds of other teen girls read, in say sugar or bliss mag. and i have no doubt that in 10 years you could have like 20 magazines in publication! you have potential dedicated readers already!

  16. I don’t understand why you are not working in fashion ! YOU REALLY should! everybody loves your blog, you are so talanted and unique, you should use your talent, you are a true fashionista and a great writer!

  17. i’ll chime in as someone who:
    – wants such a magazine, and
    – would want to work for you!
    you could actually make this happen if you wanted to, but it seems like you’re more interested in keeping this a fantasy. 🙁
    BTW…teen vogue didn’t exist when you (and i 😉 were 14-18 years old.

  18. OK, this makes me feel like an old hag. But I’m 27, and I still love Teen Vogue and Nylon. There, I said it. But people always think I’m younger, probably based on how I dress. It’s not your age, it’s how you feel, and how you WANT to feel. I actually have a friend here in Montreal who started a quarterly magazine. It’s more focused on the history/art of clothing, attacking the subject from a more academic point of view. If she can do it, you can too. Here’s the site for the mag if you want to check it out:
    http://www.wornjournal.com

  19. Susie dearest,
    Hi! I’m Valentina, I’m from Chile, a country located in Southamerica. I got to you through a note in a chilean fashion magazine that talked about you, your incredible versatility and enlightened ideas on everything that concerns to fashion, so I got here, months ago. Now I’m writing to you about two things (probably more):
    1. You should be really brave to face the fact that you’re 25 already (or is it more?) I’m in that phase, assuming I got to the 25th b-day. An odd experience in the beggining, I may say, but from time to time you get used to it.
    2. Be brave for the sake of creativity!!! Go ahead, start that magazine for God’s sakes! Hopefully, I’ll be leaving to England on 2009… the question is, Will your magazine be around by that time? I’ll be expecting it, I just love true paper and true CD’s… (I sound like an oldschool! Hum… I am an oldschool ¬¨¬¨)
    3. (It’s always more than 2 things) I found the site for “American Apparel LA”. Do you, by any chance, know the store? Any opinion on them? They make mostly basics. I found their production system unique and interesting: They do everything, from the clothes to the pictures at the factory… and they have some remarkable internal policies to protect and keep their workers happy… well, I’ll be waiting for your answer.
    Greetings from the South!
    Valentina (…sounds like Volanteena ^_^)

  20. Aaarrrggghhh don’t say it’s a fantasy Susie! I’ll be a Journalism graduate in September and your ‘fantasy’ is the kind of magazine I would ultimately love to end up working on!

  21. As someone who is still pining after Sassy magazine, it is a shame when a good one folds.
    Hope you can realize your dream – even us 30+ people would enjoy it I’m sure.

  22. I’d love the kind og magazine that you want to create! Being 16, I know of more than 5 you mention! Please battle for one to be made! Even if its just by subscription, get the mag made!

  23. Your magazine would have my religious support every month. I, in fact, was standing in Borders on Oxford St. on tuesday, feeling deeply uninspired and in despair, after having flicked through every “indie” fashion magazine on offer and not finding even one that differentiated itself. I think your magazine dream is it!
    (Oh poor us, if only it would turn up in Borders in the real world!)

  24. I’d work on it and also persuade millions of people to read it! I’m so fed up of the Americany-ness of TeenVogue and some extent, Nylon. All of the British ‘young people’ mags are focused on how to get your ‘dream’ boy and the like! Suzie,put this straight!

  25. Susie, it sounds like you were just describing (at least in part) ElleGirl! I seriously grieve over the death of that magazine even now…Modette sounds like it was in the same mould. Unfortunately, reaching out to girls like us isn’t really a priority for publishers in most countries- which is why I’d LOVE to see a mag for 13-25s by you and other bloggers.
    PS: I loved Just Seventeen (or J17, even)- I used to be a huge Diary of a Crush fangirl until they stopped importing issues into India.

  26. I am 16 and also used to buy ellegirl which I agree, sounds similar to the mag you are describing. I also think there is a gap in the market even though there are so many magazines out there. I often dream about creating a magazine similar to the one you have described. I would defintiely buy it! It would be great and I’m sure everybody who reads this blog would too. Infact I would love to work on it… One can dream anyway!

  27. Why not? Just borrow your photographer friends, your journalist friends, your model friends, etc, etc, and create a small clever zine. Sell it on the cheap or just leave stacks of them in clubs and shops. Once you create a fan base you can expand. All you need is a photocopier and some friends to get started. You already have some connections and the talent, and that’s the hardest part!

  28. How GOOD is it to hear of people, 17yrs+, still declaring their love for Ellegirl UK! And i was never aware that this blog had such young readers! Although i should use ‘young’ with caution as i am only 17 myself, but i feel a bit to old for teen magazines now, having converted to i-D, Elle, Vogue, Dazed etc (it KILLS me that only about 10% of the clothes i can actually afford IF i save my money for a month! Ha!). I bought TeenVogue the other day on a whim but the content is so dry, the listed lists are either expensive or just plain unavailable to the UK. In my opinion, as a reader, TeenVogue will always live in the shadows of what Ellegirl was.
    I think you should really look into starting this up Susie. Start small and from scratch, secure some advertising from the bigboiis. Dream up a little office for all of us. Id come and work for you.. i dont know what id do, make sloppy coffee and do you some little illustrations. Everything must start somewhere.

  29. you’re practically running a one woman magazine right now! and why not chase something that’s been such a source of excitement? we ARE living in the age of DIY after all, zines have always been around. But with technology today, and thousands of companies that print brochures an booklets, etc. it’s pretty easy in that sense. it couldn’t be terribly expensive either. all you have to worry about is content. your readership is already established here… just go for it. make headlines. literally.

  30. Hey, Im a Graphic Design student and the magazine you describe is something I’d love to work on.
    A cheaper easier way for you to work on your dream would be a fanzine style publication. Self printed or photocopied and easily bound by stitching etc. it would allow you to further try out your ideas in a print based format. However, it does take time and effort, but you can also work to your own schedule and produce issues when you can. It isn’t all just cut and paste and staples either, depending on how you bind it, the content, layout and papers printed on they can truly be something beautiful and more of a prized object than just bits of paper stuck together.
    A bit low key I know but just a thought.

  31. with your reputation, i don’t see why you can’t look for a job working in a magazine company, see how they run things, get connections and whatever than start up your own magazine.
    it’s not true that you say this is a dream that ranks up there with becoming a lion tamer!
    go call up and email magazine companies!
    modette looks like a really awsome magazine, too bad it’s in swedish

  32. Hmm. I would love to move on to magazines like Elle and stuff but unfortunately i’m still stuck with “Mizz”. No doubt the most
    dumb, sickly magazine I have ever read. Probably the most horrifying issue I bought was the “REAL LIFE STORY SPECIAL!!!”. That serisoly pissed me off. I’m looking forward to my teens when my mother will let me take a decent magazine out. And maybe, my generation might see Vogue in the uk!

  33. Hey Susie,
    If you do decide on starting the magazine, I would love to work for you. It would be really cool to have such a magazine out there, the only thing i would ask for is for it to be available also abroad, because it’s really difficult to find some good teen mags in italy that aren’t trashy or border-line.

  34. Hmm. I would love to move on to magazines like Elle and stuff but unfortunately i’m still stuck with “Mizz”. No doubt the most
    dumb, sickly magazine I have ever read. Probably the most horrifying issue I bought was the “REAL LIFE STORY SPECIAL!!!”. That serisoly pissed me off. I’m looking forward to my teens when my mother will let me take a decent magazine out. And maybe, my generation might see Vogue in the uk!

  35. the comment at 20:49 is me. but anyhow, here’s an example…
    http://www.pelicanmagazineprinting.com
    there are plenty of these places around.
    i like the prmotional materials at jakprints.com. you can get logos on cards, stickers, etc. in metallic foil! how professional is that? the possibilities are exciting. and its affordable.

  36. Please please please create a magazine like this. You definitely could! I’m 15 but I think it would appeal to lots of people. It sounds perfect.
    x

  37. the comment at 20:49 is me. but anyhow, here’s an example…
    http://www.pelicanmagazineprinting.com
    there are plenty of these places around.
    i like the prmotional materials at jakprints.com. you can get logos on cards, stickers, etc. in metallic foil! how professional is that? the possibilities are exciting. and its affordable.

  38. Starting a magazine is no easy thing – you need capital of your own to start, and then the capital of backers to allow you to pay the bills. Everything begins and ends with money sadly.
    A teen mag which you describe would be amazing in theory, but sadly most teenagers are not confident enough to move outwith their peer group and do their there own thing in terms of fashion, especially since it’s a very transitional time both emotionally and physically.
    However, if you can get some money behind you could do a fanzine – when I was 16 me and all my friends put together a music/skater fanzine by each contributing money for the photocopying. Suffice to say our money ran out after only a couple and that was the end of that, but in London you have a much better chance. Start up a public kitty!

  39. DO IT!!! it would be the best! but only if it was available in australia so i wouldn’t miss out haha! and from the amount of ppl that have said they would work for you, it really could be a possibility. we would all be behind you. i would also work for you (if i didn’t live in australia!) because it would be the best magazine ever. although RUSSH in oz is very cool… you have the drive and fashion knowledge to pull this off i think!

  40. Individual detailed replies later as I am nursing a boyf who is not a healthy bunny at all…
    Just a few things though…
    Dreamecho: I must have been remembering my yrs between 16-21 as 14-18…. my mistake… the memory is a wee hazy but I do have the first issue lying around somewhere!
    DJM: Yes, I realise how much money it takes! I have editors telling me how new print mags are very risky all the time!
    I really was just musing out loud in the way that I might muse about being an astronaut (that was an actual childhood dream by the by….). I started up a photocopied zine dedicated to Animals of Farthing Wood when I was about 10 and distributed it to about 50 ppl….. that’s as much mag experience as I have had…. so me starting one up is pretty laughable…. it’s not completely impossible but at this point in time…. not really feasible.
    Oh my god…what a doofus I am..ElleGirl, how could I have forgotten?! I thought the US version was at times better than the UK version which again baffled me because I did think the UK version was a little bit ‘tweeny’…. however, I still loved it for having fun with fashion…

  41. I would buy such a mag in an instant! I prefered the spreads and features I saw in Japan (despite my elementary learning of japanese and kanji), than the mags here in the states. Further all the “adult” magazine seem to cater to this same, tiny (rich) subgroup and don’t usually appeal to the artistic/experimental. I hope one day you do have a magazine. Perhaps just make your own underground zine for now–you could sell it via your blog. I would purchase a subscription.

  42. No, Susie, don’t give up on that dream! If you ever made a magazine like that I would buy it for sure, even if it did cost like $40 a month with the exchange rate and shipping and such… But seriously, a Bubble magazine would be incredible! Especially if you styled the shoots. =]

  43. I’m sure this has been said already, but you should most definitely do this. Make it a quarterly, focus more on commentary and innovation and less on “news” and current trends and it would definitely have a following.
    Of course, after you do that start one for men.

  44. I wish there was a publication like this available!
    I am 16 so Vogue can be inaccessible, and Teen Vogue is, as has already been said, a bit too American.
    Also, I agree about most teenagers being unwilling to step out of the crowd – this is definitely true in Birmingham.
    Oh well, only 2 years until I can leave for uni in London!
    x
    ps. This is my first comment so I’ll take the opportunity to say your blog is brilliant 🙂

  45. Considering the options of lion taming and flying to the moon-i think that you making this magazine is much more likely a possibility. I say : maybe you should consider giving it a shot! since you can communicate with people all over the globe via blogging it shouldn’t be that hard to get input and output….would it be stretching the dream a bit if you were to publish an ONLINE magazine?? i know, i know it is more refreshing to feel that paper in your hands as you turn each page but…you could always upgrade from online to print after seeing how it goes?…I would love to contribute if that dream ever were to become a reality!

  46. this is a pretty far off comment, since i am 14 , but really i always loved fashion and graphic design. if someday you do do start a magazine, i will actually maybe major in graphic design and somehow end up working (if and only if).
    oh and p.s. make sure your magazine is available in hk! the only other nylon-ish magazine out there is milk…

  47. Hey Susie
    I hope you don’t ditch your aspirations for starting a magazine. As proved by the success of your blog, you are clearly gifted in choosing words and pictures people love to read and look at. And wow, what a platform to launch it with!
    I also think it’s smart to consider this age group as the audience for a magazine. I used to work in market research for a major mag publisher in Australia, and there is no demographic that loves their magazines more intensely than teenage girls and they’re a very attractive target for advertisers to boot.
    I do understand the reservations people like Gemma and DJM have about mags for teen girls needing to be “mainstream and affordable,” because this group tends to be very homogenous and concerned with conforming to their peer group.
    I also know from researching Australian girls, there is a (smallish) group of them who are less likely to read the top teen mags ( in Australia that’s Girlfriend or Dolly) and are more likely to consume “more intellectual” media (in Australia that means The Good Weekend, ABC & SBS).
    However, when it comes to magazines many teen girls “read up” to learn about things they are yet to experience. Using Australian mags as an example, Girlfriend and Dolly are written as if their readers are all 16-17 when in actuality the majority of their readers are 12-14.
    As I said before, you’ve obviously got a talent for creating content that people find extremely addictive – it’s a stylebubble universe full of cutting edge designers, intelligently selected high street pieces, vintage bijoux, fantastic shoes, trips to paris, edgy street fashion and people who are funny and smart. If I were you I wouldn’t pitch your mag as one for girls 13-24, I’d make it for young women 18-26 and the teenage girls who are looking for something different to the mainstream will find your mag anyway… as they have with your blog.
    Apologies if you know all of this already. I’m looking forward to reading this magazine… even though you’re saying it’s not feasible at the moment.
    Sonya

  48. oh my goodness i would fall all over myself to try to interview with you to persuade you to let me work with you for free on a magazine if you ever started up on one.
    to be honest the online following you have already established could very realistically help you. Not that this is very comparable since it’s offered free in print, but The Onion started out only online. I suppose they the money from advertisers is enough to cover their costs though.

  49. honey, first you need to find someone with money to invest, then you need to make friends with an excellent sales/marketing person who can sell ad space.
    Once you’ve got that… you’re ready to go. You’ll fast learn that the 70% of time spent running a magazine goes into finding, securing and maintaining ad revenue.
    Good Luck!!

  50. I think it would be awesome if you had stuff on some lesser known indie bands, films, artists, designers, or publications, or let some smaller time fashion photographers do spreads. It would breathe some fresh air, some new, unconventional ideas into mags. I hate always seeing the same big names and titles everywhere doing the same thing they always do and not changing from the stylistic rut/niche they’re stuck in (Juergen Teller just one ex in mind). Magazines always seem to say the same things, cycled in and out every couple months or so…or they sound pretentious and unreachable (Do I REALLY care about what so-and-so socialite was at so-and-so charity party/event? Why do these people matter except that they have lots of money and I don’t?). It would be great to read something more intelligent, creative, and experimental. Unfortunately it wouldn’t appeal as much to the mainstream teen crowd But is that even the object? Would I have interest in such a mag if it was? There’s a lot of sacrifice in terms of content when it comes to making things mainstream. But then, mags have to make money too! So I would suggest the online zine first (not TOO much different from what you’re doing already!) and establishing a reader base before going into print.
    PS I enjoy your blog but I’ve never commented before. And I would write/report for your mag if you were to ever start one too, print or not! I think you’ve got all your staff lined up already…and most of us will work free of charge too I’m betting.

  51. I couldn’t believe this post, as it seems someone had actually been dreaming of the same magazine as myself. As I scrolled down the post, I just kept smiling and thinking how perfect it sounds. Like a hybrid of all my favourite magazine.
    Like so others before me have said Vogue is inacessible and Nylon and Teen Vogue are too American-y. And I think that the touches of Japanese/HK magazine sections, would be just perfect.
    Please, please make it and I will forever be in your debt (just make sure you send them overseas, too).

  52. Hope the boyf gets better soon…I really do hope it’s something you get to turn into reality, Susie- if you ever feel like making it happen, I’d love to write for you, or do anything that can be managed by a person who’s a few thousand miles away and not all that good with HTML codes.

  53. Susie,
    I CANT BELIEVE YOU WROTE THIS POST. I have been thinking about doing something like this online for my next project.
    I was the same as you, I had an idea about a new online magazine as opposed to print that promoted contrarian opinions and highlighted unreported stories that people from across the world could contribute to.
    So I quit my boring job in the city, moved back in with the parents and launched my online magazine. I haven’t looked back since and I love it. Absolutely love it.
    I am very much an online guy and have doubts about print simply because of the HUGE startup costs, its ridiculous. An online version of what you are talking about could easily be set up with about three people. A designer, programmer and ceo-type (who had both some programming and creative skill).
    You could use something like wordpress to do the CMS ans see where it goes.
    Online Magazines have not really “blown up” yet. We are in a halfway house between newspapers and bloggers. If something was in between with brilliant art direction it could be a real hit. Look at Gawker Media for example.
    I may call you up in some years once and ask you to join the bandwagon. Seriously, your idea is more than feasible.
    Good luck!

  54. Susie, you should totally start your own magazine. I did it with little knowledge or experieince, so can you.
    There were no feminist magazines in the UK, hell, no magazine that really spoke to me at all. Gap in the market + DIY aesthetic = create your own. Sure it’s hard work, and we work on it for free, but it’s incredibly rewarding (and I can manage to hold down a full time job at the same time).
    Get in touch if you want to dicsuss this.

  55. As someone who’s swedish, and who was a faithful reader of Modette while it lasted, it was truly the perfect magazine. I usually get tired of fashion mags after following them for a while because they never quite deliver, but there was nothing boring or stale about Modette. It was great.
    Susie, if you start a magazine I will order it every month from the uk if I have to. Please, do start it. I think you’d find a market for it.

  56. no! you must know you’re wrong. you at least seem to have the knowledge, inspiration and fans to push this fantasy into the real world. and as far as the number of people who would go out and buy it that would not be the one you mention. if there is a need for a teen mag in uk there is a need. you could probably try to give it a shot as an online first and then see. you can have all the help you want!!
    *am i taking it more serious than you ?!! 🙂

  57. Wow Susie! I think the world wants you to do this!
    I would definately read your magazine even though I’m just out of your target age bracket (nearly 26)and I know some teens that would too. I rarely read magazines in my teen years because they were such a waste of money. Hardly any fashion, mostly real life stories and problem pages. It wasn’t til I went to college that I started reading Vogue etc. (and became slightly addicted!) I’m from Ireland and we don’t have the same range of fashion mags readily available as you have in London. I would agree with the people who said that maybe you should try an online magazine first. You could build up a reader base (I’m sure you will automatically have everyone who follows your blog), there’s less of a financial risk and it will be readily available to readers worldwide which gives you a much larger audience.
    Go for it Susie. Follow your dreams. Even if its not something your in a position to do right now. And even if it is an Austronaut dream…some people do become astronauts you know! Think about it for a bit (but not too long) and find people who know more about it.Then go for it!
    While I’m here i just want to say thanks for your blog. I don’t think I’ve ever really commented before but I’ve been reading it for nearly a year now and I love it. Maybe even more than the magazines I’m addicted to buying!So thank you, thank you, thank you!

  58. Suzie, this is not an unattainable dream.I’m a Postgrad magazine journalist student at the moment, and read your blog every day – and as the stats show, so do countless others. True, launching isn’t easy but all it takes is one good idea. They say the young women’s mag market is over-saturated but we see new launches all the time (see Look) but in the younger age-range market there definitely seems to be a gap for a fashion-led mag. I think you should do this! Give a little thought to who your readers would be and what they would like, which this blog covers in part anyway, and what it would look/feel like and cost and you’re almost there – it just needs a company to sit up and listen. If you do decide to contact someone about this (and I think you would be a teen’s hero) I would love to join the ranks of those who want to work on it, as when I leave my course, this would be the magazine I would start up too – if you don’t do it, maybe I’ll get there first;) !!

  59. The magazine could be called Style Bubble ^_^
    I miss Ellegirl, that was one of the only fairly decent magazines and it folded 🙁
    I wish a magazine like that could be successful, personally, myself and so many people I know would read it, it’s hard for me to see why it wouldn’t do well. Just look at all the comments the post received!
    I think you should make a small publication, just to test the waters. If anyone could do it, it’ll be you Susie because you already have people engaged, at least you know we’ll buy it.

  60. Hey guys, I did want to individually reply but I’m down with that novavirus thing now…..damn the boyf for giving it to me….vomiting/toileting… it ain’t great….
    Anyhow, I just wanted to say, I’m bloody overwhelmed with your positive reaction to such a mag, both from the UK and overseas. Alas, as Gemma from Catwalk Queen pointed out, the market in the UK is probably not sophisticated enough to buy such a mag on print. Suggestions of doing this online sounds great and I suppose it would be a sort of natural progression but the allure of print is still enticing….
    What I will say is that I am giving all of your opinions/thoughts some serious thought and I believe the dream is still alive if a little far off for now….
    I’m really glad too that there’s a potential broad age group that might want to read something like this…that’s very satisfying to know….

  61. If only there was such a magazine! I find that even existing magazines which are like this (from abroad of course) don’t seem to be stocked in many places. Or else they’re hidden in some completely unrelated place.
    I’m in the age bracket you describe, and there really is nothing. Is it like magazine no man’s land or something?! Surely there must be some kind of business person who can see the possibilities & opportunities of getting a smarter magazine for fashion savvy young women? Here’s to hoping…

  62. oh lord…PLEASE consider this seriously! your blog already reaches a ton of people i’m sure would be very loyal to you. I would subscribe all the way from Canada! I’m sure there is somebody who has the experience to help you make it happen.
    I’ll dream about this until it happens now.

  63. Susie, in all seriousness, if you ever need anyone with seven+ years of Graphic + Web Design experience in the future and an absolutely all-consuming obsession with + enthusiasm for fashion please consider allowing me to help you out!

  64. I am 17, an avid consumer of “teen” magazines, and an even more dedicated reader of your blog. I hope that someday you will create your own magazine of the sort, because I trust that your genius and creativity would create THE greatest “teen” magazine ever. One that would blow the stereotypical connotations that come along with the “teen” part of the title right out of the water!

  65. i’d love a magazine like this for teenage girls such as myself.
    CosmoGirl has now been axed, so the main two teenage girl magazines are Sugar & Bliss, neither of which contain much fashion-y content.
    if you were ever to get the magazine into publication, i’d adore work experience with the magazine. even if only as a dogsbody/slave. it’s better than my school placing me at the local vets. ew.
    🙂

  66. i used to buy ELLEgirl before I was just old enough to appreciate it. Mainly because of the emphasis on customising clothes, which I was really into as a kid, more than the actual fashion aspect of it.
    But ELLEgirl went out of print! And it was so so good, and your article made me think of it. I’m glad I still have some of my copies of it hanging around, but you’re on to something there, definitely.
    And it’s a lovely dream! There’s a market there. All the magazines for that sort of older teen/young adult age bracket are … not great. I don’t really like Teen Vogue, it IS too American, and there’s just not enough … personality? I dunno.
    A dream’s a dream, but this is a good idea! Sure, we (your loyal readers and fans and fellow bloggers and so forth) would all definitely buy it, wouldn’t we?
    oops, rambling a bit.
    xxx

  67. when you do, pleaseee make sure it gets to australia! i have to wait months out of date to snatch up the very few copies of teen vogue and nylon around the place!
    xx

  68. i say you should do it. maybe start an online version and then take it into print. seriously. it’s been done before.
    wer nicht wagt der nicht gewinnt

  69. you should totally do it, you have a great sensibility.
    but teen vogue hasn’t been around for that long, has it? you must be pretty young if you were reading it when you were 14!

  70. again; please please please do this!
    i went on a daytrip to France a couple of weeks back with my family, and begged my Dad to buy me Jalouse.
    with my very limited French, it’s been hard to understand, but the photoshoots are incredible. there’s one photoshot with those Marc Jacobs shoes next to an oversized Playmobil figurine. it’s so goooooooood!
    😀

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