Everyone may have been marvelling at the first revealed Lanvin SS08 ad, shot by Stevein Meisel which depics Olga Sherer in a ‘goddess in the sky’ pose, wearing an orange dress that has a life of its own. The ad evokes the paintings of old masters and there I can’t deny the pure beauty that needs to be attributed to it. However, in this second image that has emerged from the series of ads, suddenly something more complex emerges and the styling is played up so that suddenly that pure beauty is somehow distorted. That’s suddenly when my interest peaks and it then doesn’t surprise me that the ads were styled by none other than Edward Enninful whose styling complexities I could harp on and on about. The addition of the thick clear perspex glasses and the overly chunky crystal jewellery paired in a slightly unsettling way with a yellow dress that is heaped with different texture goes a level deeper than the bolts of orange silk flowing from the first ad. I must be some sort of a sicko for not being able to accept beauty that is everclear and I constantly have the desire to delve in more, get more out of it which is why the second ad please me more for throwing out a bigger, chunkier bone.