I haven’t been too big a fan of UK Vogue covers. I have to really look past the covers and just delve into the content to make UK Vogue a worthwhile purchae for me. It’s always a little too softy-softy and pretty-pretty. Even their Agyness Deyn ‘nu-rave’ neon cover was all a little bit tame and half hearted (though not as attrocious as the ‘Boombox’ editorial in the new Sept issue of Elle….god I had to wince whilst I was flicking through it…).
There was a high anticipation for the September cover, given that it’s usually an el chunky issue that needs to grab a lot of attention (all the better to get people flicking through the heaving amount of ads…). There was also anticipation because Sasha Pivovarova would be on the cover for the first time, shot by Nick Knight. So here it is and it’s a one big blah for me.
Sasha for me is one of those models that can pull off some of the edgier, more ‘difficult’ looks and doesn’t necessarily need to look ‘pretty pretty’. But they’ve Barbied-her up in a way that is too cold to be endearing and not exaggerated enough to be interesting looking. Furthermore they’ve made her up to be about 10 years older than she is and put her in an equally age-inducing pink Dior dress. For an issue that is hailing the new looks for AW07-8, like ‘boho-tec’, S&M and an overall shift towards a new wave of fabrics, this styling just doesn’t work on any level. Once again, it’s again a matter of looking past the cover.