The nicey-nicey and the surprise…

The nicey-nicey and the surprise…

In the spirit of all things Swedish, the label Minimarket, designed by sisters Sofie, Jennifer and Pernilla Elvestedt is confusing in all the right ways. You have simple, well-cut, back to basics type garments that Swedish designers really excel at – J. Lindberg, Fillipa K etc. It’s all still interesting but not grabbing me immediately.

But then, sharply (and I mean sharp in the most acidic way) contrasted with all the simply nicey-nicey-ness is the injection of these floral prints that are are part Gucci-floral-esque, part child’s play clothes. It works because it throws you but doesn’t leave a horrible aftertaste.  These jackets are definitely aiming to be ‘bad in a good way’.

The difference being between the nicey-nicey and the surprising element is that I could buy the former with ease online (Minimarket is available online if you don’t have a stockist near you) but the latter…. I’d definitely have to give it a real life road test to see how the florals work on me.  Tomorrow, in Tjallamalla (THE most-mentioned shop on my plea to Stockholm-ers), hopefully I’ll get to try on this all-checked jacket and shorts combo.  I know it’s not particularly in-season, this season or next, but anyway but I’m still enamoured with BIG BIG checks – gingham gone giant.  A nice combination of nicey-nicey (the shapes) and the surprise (big checks). 


Leave a comment
  1. Stylefinder

    2007-06-28 at 7:27 PM

    Hi Susie!
    I’ve tagged you –
    Now it’s your turn – post 7 random things about you and then tag 7 others….funfunfun!

  2. ava

    2007-06-28 at 9:37 PM

    I love the floral prints (got a skirt in my closet from when I was 6, with the same pattern.. just can’t throw it away!) and I do actually like the jacket-shorts combo in the last pic. ava

  3. D

    2007-06-28 at 10:01 PM

    if you’re going to purchase minimarket, you should visit “Weekday”. At that store the flowerjacket is on sale.

  4. buttonsandstars

    2007-06-28 at 11:55 PM

    That last outfit is a dream! Really liking those shorts…

  5. annie

    2007-06-29 at 12:09 AM

    I really like the white jacket in the middle. It looks cleaner than the black one and it’s a perfect jacket to put over a plain outfit.

  6. ellie

    2007-06-29 at 12:15 AM

    I agree with D, Weekday is definately worth a look. They have a crazy cropped pink bomber jacket covered in little tiny elephants that I’m currently lusting after…sigh.

  7. Sullen Girl

    2007-06-29 at 2:08 PM

    I like the last outfit. It’s completely wearable for a weekend just hanging out… stylish with no drama or fuss.

  8. juliet

    2007-06-29 at 11:28 PM

    i love that blue shirt

  9. Ive (1amCoffee)

    2007-06-30 at 12:17 AM

    The white floral one is nice and bright!
    But the collar and the shorts of the last outfit really got me

  10. Britt

    2007-06-30 at 5:35 PM

    Love your blogg, its just not any *oh-my-gosh-ill-rap-myself-in-tinfoil-if-kate-moss does-it*, just you and you updates and cool personal style, keep it up you awesome person you!

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