Kawaii in London

It’s no secret that Japanese people seem to have a thing about London, with many a style tribe in Japan constantly trying to emulate and interpret their idea of ‘British’ style be it the 1970’s anarchic punk scene or the 80’s Culture Club era through their outfits.  However, have Londoners reciprocated and paid homage to the Japanese Harajuku girls who pile it on with colourful  accessories and generally take a fearless, rainbow attitude towards fashion?  I can assure you it’s a rare occurence. 

But check out these pics from the Kokon To Zai 10 year anniversary party from the new issue of Street magazine!  Anything kitsch and colourful – these people were wearing it.  Then again, at a party hosted by a boutique that stocks labels like Marjan Pejoski, Horace and it’s own brand; the loud and proud KTZ, I suppose I couldn’t have expected any less. 

8 Replies to “Kawaii in London”

  1. I think along w/ the Japanese trend floating into Western culture, it also may be due to the layering trend and the 80s revival trend. I especially enjoy the 3 boys w/ neck scarves- preppy but with so much color, it’s very Fruits too.

  2. i wish that no one would judge and everyone could dress however they wanted. for instance i would love to wear thigh highs, old mens shirts and saddle shoes or tiny short shorts, a tube top, and suspenders etc. but whenever i go outside in such a get up i get sexually harassed to the point of humilation. i guess maybe i need to get a tougher skin. perhaps that is also the point of such clothing…to offend..and rile up people. anyways i really hate being prevented by others from wearing whatever i want to wear. maybe i need to move to a more posh neighborhood haha.

  3. I’m not a fan of this….sure it takes confidence, but almost anyone could go into their closet and throw on anything in their view..no?

  4. Hey,I recognize the guy second down on was from the June (?) issue of Dazed and Confused! I was interning there and overheard one of the photo editors as she was looking through some of that issue’s editorials. She stopped when she saw his picture, laughed madly and went
    “Who IS that guy?!”
    Someone nearby told her he was some hairdresser, to which she screamed
    “Oh god! Doesn’t he just exactly LOOK like a hairdresser!”
    So weird to see him pop up again!

  5. I LOVE Japanese street, Fruits magazine-like fashion, and it is really really exciting when you see it emulated outside of Japan. I also wish that I could dress like this here in the US, but I get enough crap for the way I dress already. I also need to get a tougher skin.

  6. as much as i am asian, and to see white people dressing in yellow people’s clothing. I along with many of my other azn comrades, find it utterly despicable. i/us HATE to see white people dress like that. as if they don’t have everything already, and now they wanna take over the street fashion scene? a scene that asians have lived up to for so damn long now. you been to helsinki? GODDAMMIT. EUROPEANS RECKON THEY CAN DRESS LIKE US. LIKE WTF? they all should be executed. GO TO HELL, I SAY. white boys, dressing like our boys. ROFL. i laugh at them!!!!! although, cute get-ups in the pics. hahahahahaha.

  7. “as much as i am asian, and to see white people dressing in yellow people’s clothing. I along with many of my other azn comrades, find it utterly despicable. i/us HATE to see white people dress like that. as if they don’t have everything already, and now they wanna take over the street fashion scene? a scene that asians have lived up to for so damn long now. you been to helsinki? GODDAMMIT. EUROPEANS RECKON THEY CAN DRESS LIKE US. LIKE WTF? they all should be executed. GO TO HELL, I SAY. white boys, dressing like our boys. ROFL. i laugh at them!!!!! although, cute get-ups in the pics. hahahahahaha”
    any idea what ethnicity the most popular designers in that scene are?
    willhelm, white. all of antwerp group, white. marjan, white.
    your thick as shit. get a job.

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